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Apple Watch Display Quality Judged 'Excellent', C...

Yesterday, 07:02 PM

Posted By x-bot in iDevice News
DisplayMate Technologies has extensively tested the Apple Watch's flexible OLED display and shared the results today based on several categories, including screen reflection, brightness and contrast with ambient light, color gamut with ambient light, and viewing angle variations. Overall, the company found the Apple Watch to have an "excellent smart watch display" with accurate colors and picture quality.

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In a side-by-side comparison with the iPhone 6 display, the display calibration company found that Apple has taken measures to ensure that the Apple Watch display has the same colors, color calibration and color accuracy as the larger smartphone screen. The stainless steel and gold Apple Watches with sapphire crystal displays, however, have much higher reflectance in ambient light and mandatory automatic brightness control to preserve battery life.
"Since the Apple Watch is often used right next to the iPhone 6, Apple has gone to considerable lengths to give them the same colors, color calibration, and color accuracy. The two most significant differences (other than size) are the much higher Reflectance of the Apple Watch with a sapphire crystal (8.2 percent compared to 4.6 percent), and the aggressive Brightness control using a mandatory Automatic Brightness Ambient Light Sensor in order to increase the running time on battery for the tiny watch."
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The full-length report offers a comprehensive look at the Apple Watch's ion-strengthened and sapphire crystal displays, and reiterates that enhanced sapphire, which lowers the screen reflectance of sapphire to be much lower than glass, will soon be available for use in smartphones, smartwatches and other mobile devices. Additionally, DisplayMate's previous tests of the Samsung Gear 2 and Sony SmartWatch 2 displays provide good comparisons to the Apple Watch.mf.gif


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LG says even Steve Jobs would loved the G4

Today, 01:32 AM

Posted By x-bot in iDevice News
Now that the Samsung Galaxy S6 has finally gone on sale the Android world is turning its attention to LG’s new flagship smartphone, the G4. We’ve seen a few glimpses of the leather-clad phone which will make its debut onmf.gif


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LG says even Steve Jobs would love the G4

Today, 01:32 AM

Posted By x-bot in iDevice News
Now that the Samsung Galaxy S6 has finally gone on sale the Android world is turning its attention to LG’s new flagship smartphone, the G4. We’ve seen a few glimpses of the leather-clad phone which will make its debut onmf.gif


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Why Samsung’s design sucks, in a single image

Today, 01:14 AM

Posted By x-bot in iDevice News
Want to sum up the difference between Apple and Samsung in a single image? Don’t look at the logos. Don’t look at the operating systems. Don’t even look at what their respective gadgets look like. Look at the lines. Lookmf.gif


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Best Buy will accept Apple Pay despite allegiance to Curr...

Yesterday, 11:35 PM

Posted By x-bot in iDevice News

During Apple’s Q2 financial call today, the company mentioned that big-box retailer Best Buy would be supporting Apple Pay in stores later this year, and Best Buy will allow customers to make purchases within the company app using Apple Pay starting today. The news is notable because of Best Buy’s alliance with MCX, or the Merchant Customer Exchange, a retailer’s association that wants to start its own mobile payments platform called CurrentC.

MCX and CurrentC made headlines in November, just after Apple Pay launched, when many MCX members—including Best Buy, 7-11, and CVS—disabled some Near Field Communications (NFC) devices that would allow Apple Pay to work at the chains’ registers. Instead, MCX companies said they would be adopting a more “consumer friendly” option called CurrentC, which would work using QR codes. The most apparent reason for companies to adopt CurrentC seemed to be that it would only work with debit cards—ideally replacing some customers' credit transactions, which require the retailer to pay a transaction fee to the bank, with debit transactions. CurrentC is set to launch sometime this year.

Now Best Buy is saying that it will break ranks with big retailers who have stood in solidarity with MCX, but it still remains committed to working with MCX. "Today’s consumers have many different ways to spend their money and we want to give our customers as many options as possible in how they pay for goods and services at Best Buy,” the company said in a statement.

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Tim Cook: Component Cost Breakdowns on Apple Products Are...

Yesterday, 10:48 PM

Posted By x-bot in iDevice News
During today's Q2 2015 earnings call, Apple CEO Tim Cook noted that Apple Watch margins are lower than the company average, and on a followup question about those margins in the context of the Apple Watch Edition's high price, Cook commented on the inaccuracy of estimated cost breakdowns on Apple products.

"I haven't seen [them for Apple Watch], but generally there are cost breakdowns around our products that are much different than the reality. I've never seen one that is anywhere close to being accurate," Cook said. He went on to say that the Apple Watch's functionality is "absolutely incredible" with a lot of new features and innovative technology.

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We haven't seen cost breakdowns on the components of the Apple Watch hinting at a possible base unit price that would reveal Apple's profit margin, but such component breakdowns are often shared by analysts following device teardowns. The iPhone 6 and 6 Plus, for example, were estimated to have a parts and labor cost of approximately $200, resulting in a 69 percent gross profit margin based on the device's $649 base selling price.

iPhone 5s component cost was estimated to begin at $199, and iPad Air component cost was estimated to begin at $274. All of these estimates, which come from IHS iSuppli, include only part costs, leaving out other expenses like research and development, software creation, marketing, and distribution, which may explain Cook's comments on inaccuracy.

According to Cook, it's "intuitive" that Apple Watch margins would be lower than the company average during the first quarter, as the first quarter of any new product is "a learning period." Cook declined to provide guidance beyond the current quarter, but Apple Watch profit margins could improve in the future as component costs drop as they do over time with any new technology.mf.gif


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How to navigate using only your Apple Watch

Yesterday, 10:45 PM

Posted By x-bot in iDevice News
As a sufferer from dysmappia (not a real word), I still get lost in a town I’ve lived in for 15 years. The iPhone and GPS accessibility has allowed me to find my way around pretty much any urban centermf.gif


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11 key takeaways from Apple’s latest blockbuster financia...

Yesterday, 10:40 PM

Posted By x-bot in iDevice News
The iPhone 6 is a monster hit, China is falling hard for Apple, and Tim Cook is delighted with the world’s response to the Apple Watch. And those are just some of the key insights from today’s Apple earnings call.mf.gif


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Apple CEO Tim Cook: We're 'Working Hard' to R...

Yesterday, 09:50 PM

Posted By x-bot in iDevice News
During today's earnings call covering the second fiscal quarter of 2015, Apple CEO Tim Cook did not share information on Apple Watch sales, but there were several analyst questions on the new wearable, leading Cook to shed a bit of light on Apple's efforts to fulfill orders.

According to Cook, demand for the Apple Watch is much greater than supply, but the company is "working hard to remedy that." He said that Apple made a lot of progress on that over the past week, and was able to deliver the Apple Watch to more customers than Apple had originally anticipated.

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"We're going to keep doing that," Cook said, noting that some customers would begin receiving updated info on improved shipping estimates today. Apple is "generally happy" with its efforts to boost supply and get the Apple Watch out to customers as soon as possible, and Apple Watch availability may expand to other countries in late June. "It is a new product for us. With any new product, you wind up taking some time to fully ramp."
I think we're in a good position and sometime in late June we currently anticipate being in a position where we could begin to sell the Apple Watch in additional countries. That's our current plan.
Cook said that it was difficult to gauge demand without a product in stores, and that customer response has been "overwhelmingly positive." Apple is also "far ahead" of where it expected to be from an application point of view. According to Cook, the iPhone had approximately 500 apps available at launch, while the iPad had 1,000. Apple hoped to meet or beat the iPad's 1,000 available apps at launch internally, but far exceeded that with 3,500 available apps. "We couldn't be happier about how things are going from that point of view."

Cook noted that Apple is "learning quickly about customer preferences between the different configurations" and that the company will be making adjustments to get in line with demand.mf.gif


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Apple aiming to launch Apple Watch in second-wave of coun...

Yesterday, 09:43 PM

Posted By x-bot in iDevice News

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Apple CEO Tim Cook announced during the company’s Q2 earnings call this evening that he anticipates Apple Watch will launch in additional countries by late June. As of right now, Apple Watch is only available in 9 countries. A report earlier this month claimed that Apple would launch Watch in a second-wave of countries on May 8th, but we quickly debunked that rumor.

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Cook went on to say that Apple is quickly leaning about customer preferences when it comes to Apple Watch. This includes the varying popularity of the Sport, Apple Watch, and Edition variations. Cook also touted throughout the call that there are more than 3500 Apple Watch apps available, which is more than both the iPad and iPhone had available at their respective launches.

Cook didn’t mention which specific countries would be included in the second-wave of Apple Watch counties. Availability has been extremely limited in the first 9 counties, so it remains to be seen how big the second-wave of countries will in fact. Cook also pointed out that Apple Watch was shipped to more pre-order customers in the initial 9 countries over the weekend than Apple had originally anticipated it would be capable of.

“We were able to deliver Apple Watch to more customers over the weekend than we initially expected. I’m generally happy with how we’re moving with the ramp. With any new product, you end up taking more time to ramp. By some time in late June we currently anticipate being in a position that we could begin to sell the Apple Watch in additional countries”

Finally, Apple CFO Luca Maestri shared that Apple Watch margins will be lower than the company average for products. More from the earnings call in our live blog here.


Filed under: Apple Watch Tagged: Apple, Apple watch, availability, earnings call, Tim Cook, Watch 377285 377285 377285 377285 377285 377285 377285 b.gif?host=9to5mac.com&blog=22754319&pos

For more information about Apple, Tim Cook, and Apple watch continue reading at 9to5Mac.

What do you think? Discuss "Apple aiming to launch Apple Watch in second-wave of countries by late June" with our community.


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