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Microsoft announces foldable version of its universal MFi...

Today, 01:42 PM

Posted By x-bot in iDevice News

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A Microsoft product might not seem the most obvious purchase for Apple users, but if you switch between platforms, the latest version of Microsoft’s universal keyboard may appeal. Designed to allow you to switch easily between iOS, Android and Windows devices, the Microsoft Universal Foldable Keyboard is a more portable version, folding in half down the middle. (If you like a smaller vertical fold made for smartphones, Zagg makes an excellent product)

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There’s no word yet on pricing or availability, but the original version retailed at $80 (and is available on Amazon for $65), so something in the same ballpark or a little higher seems likely.

Photos: CNET


Filed under: iOS Devices Tagged: Bluetooth keyboards, ipad keyboards, Microsoft, Microsoft Universal Foldable Keyboard, Microsoft Universal Keyboard 367255 367255 367255 367255 367255 367255 367255 b.gif?host=9to5mac.com&blog=22754319&pos

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This is how much Cupertino relies on Apple

Today, 01:22 PM

Posted By x-bot in iDevice News
A previously quiet town in California, today Cupertino is synonymous with Apple in the same way that Redmond is with Microsoft, Compton is with rapper and Beats founder Dr. Dre, and Gotham City is associated with Batman. A fascinating new<span class="ellipsis">…</span><div class="read-more"><a href="http://www.cultofmac...es-apple/">Readmore ›</a></div><img width='1' height='1' src='http://cultofmac.com.feedsportal.com/c/33797/f/606249/s/43f21643/sc/21/mf.gif' border='0'/><br clear='all'/><br/><br/><a href="http://da.feedsportal.com/r/222166711353/u/3/f/606249/c/33797/s/43f21643/sc/21/rc/1/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/222166711353/u/3/f/606249/c/33797/s/43f21643/sc/21/rc/1/rc.img" border="0"/></a><br/><a href="http://da.feedsportal.com/r/222166711353/u/3/f/606249/c/33797/s/43f21643/sc/21/rc/2/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/222166711353/u/3/f/606249/c/33797/s/43f21643/sc/21/rc/2/rc.img" border="0"/></a><br/><a href="http://da.feedsportal.com/r/222166711353/u/3/f/606249/c/33797/s/43f21643/sc/21/rc/3/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/222166711353/u/3/f/606249/c/33797/s/43f21643/sc/21/rc/3/rc.img" border="0"/></a><br/><br/><a href="http://da.feedsportal.com/r/222166711353/u/3/f/606249/c/33797/s/43f21643/sc/21/a2.htm"><img src="http://da.feedsportal.com/r/222166711353/u/3/f/606249/c/33797/s/43f21643/sc/21/a2.img" border="0"/></a><img width="1" height="1" src="http://pi.feedsportal.com/r/222166711353/u/3/f/606249/c/33797/s/43f21643/sc/21/a2t.img" border="0"/>

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Apple Watch tour of world’s fashion magazines reaches Hon...

Today, 01:19 PM

Posted By x-bot in iDevice News

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Apple may be able to scale back its advertising budget for the Apple Watch: so far the device appears to be doing just fine in getting multi-page editorial coverage in the world’s fashion magazines. The latest fashion title to run a major feature on the watch is Hong Kong’s East Touch magazine, which is running a four-page spread.

The Apple Watch has so far been featured Vogue China, Vogue France, the USA’s Self and the UK’s Style, as well as fashion titles in France and Germany. Apple did, however, have to pay for advertising in the US edition of Vogue. A contributing editor to Vogue also described the Apple Watch as “terrific.”

Check out the other photos from East Touch below … 

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Apple is believed to be planning a presence in major department stores around the world, along with a pop-up store at SXSW.

apple-watch-styling-editorial-by-east-toapple-watch-styling-editorial-by-east-to

 


Filed under: AAPL Company, Apple Watch Tagged: Apple watch, Apple Watch editorial, Fashion, Fashion magazine, Hong Kong, Magazine 367246 367246 367246 367246 367246 367246 367246 b.gif?host=9to5mac.com&blog=22754319&pos

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Apple Watch Featured in Hong Kong Fashion Magazine 'E...

Today, 12:50 PM

Posted By x-bot in iDevice News
Apple Watch continues to make its international debut in magazines worldwide with a new <a href="http://easttouch.my-...iew/1677">coverappearance</a> and <a href="http://hypebeast.com/2015/3/apple-watch-styling-editorial-by-east-touch-magazine">multi-page spread</a> in Hong Kong fashion magazine <em>East Touch</em> this month. The latest March issue of the magazine features the Apple Watch and Apple Watch Sport being worn by several models in various lifestyle shots. <br/> <br/> <img src="http://cdn.macrumors.com/article-new/2015/03/East-Touch.png" alt="East Touch" width="650" height="975" class="aligncenter size-full wp-image-440262" /> <br/> In the past few months, the Apple Watch has made magazine debut in a range of other publications such as <em>Vogue</em> and <em>Style</em> as part of a marketing campaign leading up to the wrist-worn device's launch in April. Apple is expected to provide more details about the Apple Watch at its highly-anticipated <a href="http://www.macrumors.com/2015/02/26/apple-event-march-9/" title="Apple Sends Invites for ‘Spring Forward’ Media Event on March 9">"Spring Forward" media event</a> on March 9th at the Yerba Buena Center for the Arts in San Francisco.<img width='1' height='1' src='http://rss.feedsportal.com/c/35070/f/648326/s/43f1a6cf/sc/15/mf.gif' border='0'/><br clear='all'/><br/><br/><a href="http://da.feedsportal.com/r/222166711539/u/49/f/648326/c/35070/s/43f1a6cf/sc/15/rc/1/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/222166711539/u/49/f/648326/c/35070/s/43f1a6cf/sc/15/rc/1/rc.img" border="0"/></a><br/><a href="http://da.feedsportal.com/r/222166711539/u/49/f/648326/c/35070/s/43f1a6cf/sc/15/rc/2/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/222166711539/u/49/f/648326/c/35070/s/43f1a6cf/sc/15/rc/2/rc.img" border="0"/></a><br/><a href="http://da.feedsportal.com/r/222166711539/u/49/f/648326/c/35070/s/43f1a6cf/sc/15/rc/3/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/222166711539/u/49/f/648326/c/35070/s/43f1a6cf/sc/15/rc/3/rc.img" border="0"/></a><br/><br/><a href="http://da.feedsportal.com/r/222166711539/u/49/f/648326/c/35070/s/43f1a6cf/sc/15/a2.htm"><img src="http://da.feedsportal.com/r/222166711539/u/49/f/648326/c/35070/s/43f1a6cf/sc/15/a2.img" border="0"/></a><img width="1" height="1" src="http://pi.feedsportal.com/r/222166711539/u/49/f/648326/c/35070/s/43f1a6cf/sc/15/a2t.img" border="0"/><div class="feedflare">
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Tim Cook talks Snowden, Apple Car and Steve Jobs as the b...

Today, 12:40 PM

Posted By x-bot in iDevice News

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Tim Cook appears to be using his international tour, which so far includes Israel, Germany and the UK, to push a second product every bit as hard as the Apple Watch: privacy. In an interview with the German newspaper BILD posted yesterday (paywall), Cook went as far as to praise Edward Snowden for his role in prompting discussion of the issue.

If Snowden did anything for us at all, then it was to get us to talk more about these things. [Apple’s] values have always been the same.

The comments follow a meeting with German Chancellor Angela Merkel, at which data privacy was reportedly a key topic. Cook also told the Telegraph last week that “none of us should accept that the government or a company or anybody should have access to all of our private information.” Cook has in the past resisted FBI pressure to compromise its strong encryption, and was the only tech CEO to attend a recent White House cybersecurity summit.

In the BILD interview, Cook reiterated Apple’s stance on privacy, and also said that as Apple had grown larger, it had taken deliberate decisions to be less secretive about some aspects of its business … 

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Cook stressed that Apple takes pains to ensure that it does not have access to unnecessary data about its customers.

We don’t read your emails, we don’t read your messages, we find it unacceptable to do that. I don’t want people reading mine! […]

We have designed Apple Pay purposely so that we don’t know where you buy something, how much you pay for it, what you bought. We don’t want to know any of that.

He said that when Apple does request permission to use customer data, it is always used to improve products and customers “have a right to stop that at any time.“

Cook said that Apple had chosen to be extremely transparent about privacy issues, and also to share its work on improving working conditions in its supply chain in the hope that this would help accelerate the pace of change.

In the past we were secretive about everything. When Apple got a little larger, we realized that we can actually change some more things in the world if we are extremely transparent around social issues like privacy, security, education, or the environment.

If Apple improves working conditions this might possibly put some pressure on other manufacturers to copy it. This is an area where I wish that others copy us.

There would, though, be no change in Apple’s secrecy about its product plans.

We are still secretive about our coming products. So if you ask me what we are working on I’m not going to answer this question.” Asked about the Apple car, he replied simply: “I have read the rumours. I can’t comment on it.”

Shortly after what would have been Steve Job’s 60th birthday, Cook described Steve as the best teacher he’d ever had.

He may not always get the appropriate credit for this, but he was by far the best teacher I ever had. You will probably never read this in a book because people focus on other parts of his personality.

He taught me that the joy is in the journey. That it’s not in an event, it’s not in shipping a product or an award. It’s in the journey itself.


Filed under: AAPL Company Tagged: AAPL, Angela Merkel, Apple Inc, data privacy, edward snowden, Encryption, FBI, Germany, National Security Agency, privacy, Security 367239 367239 367239 367239 367239 367239 367239 b.gif?host=9to5mac.com&blog=22754319&pos

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Qualcomm’s answer to Touch ID scans your fingerprint thro...

Today, 12:18 PM

Posted By x-bot in iDevice News
Apple’s Touch ID sensor has been the best and most reliable fingerprint scanner since it made its debut in the iPhone 5s, but competing products announced at Mobile World Congress this week could give the Cupertino company some concern. Not only<span class="ellipsis">…</span><div class="read-more"><a href="http://www.cultofand...nt-metal/">Readmore ›</a></div><img width='1' height='1' src='http://cultofmac.com.feedsportal.com/c/33797/f/606249/s/43f182ac/sc/5/mf.gif' border='0'/><br clear='all'/><br/><br/><a href="http://da.feedsportal.com/r/222166709851/u/3/f/606249/c/33797/s/43f182ac/sc/5/rc/1/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/222166709851/u/3/f/606249/c/33797/s/43f182ac/sc/5/rc/1/rc.img" border="0"/></a><br/><a href="http://da.feedsportal.com/r/222166709851/u/3/f/606249/c/33797/s/43f182ac/sc/5/rc/2/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/222166709851/u/3/f/606249/c/33797/s/43f182ac/sc/5/rc/2/rc.img" border="0"/></a><br/><a href="http://da.feedsportal.com/r/222166709851/u/3/f/606249/c/33797/s/43f182ac/sc/5/rc/3/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/222166709851/u/3/f/606249/c/33797/s/43f182ac/sc/5/rc/3/rc.img" border="0"/></a><br/><br/><a href="http://da.feedsportal.com/r/222166709851/u/3/f/606249/c/33797/s/43f182ac/sc/5/a2.htm"><img src="http://da.feedsportal.com/r/222166709851/u/3/f/606249/c/33797/s/43f182ac/sc/5/a2.img" border="0"/></a><img width="1" height="1" src="http://pi.feedsportal.com/r/222166709851/u/3/f/606249/c/33797/s/43f182ac/sc/5/a2t.img" border="0"/>

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Apple adds vehicles to its list of company activities in...

Today, 12:06 PM

Posted By x-bot in iDevice News

apple-car.png?w=704

Apple has officially added vehicles to the corporate documents describing the company’s activities, at least in Switzerland. The company’s lawyers added the following paragraph, reports Swiss site ApfelBlog.

Vehicles; Apparatus for locomotion by land, air or water; electronic hardware components for motor vehicles, rail cars and locomotives, ships and aircraft; Anti-theft devices; Theft alarms for vehicles; Bicycles; Golf carts; Wheelchairs; Air pumps; Motorcycles; Aftermarket parts (after-market parts) and accessories for the aforesaid goods.

It’s common to add catch-all terminology to company activities, so nothing should be read into the inclusion of ships and aircraft, though we’re sure there will be a breathless headline somewhere soon about an Apple plane … 

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The scale of automotive hires by Apple makes it clear that Apple is serious about the possibility of an Apple car, with Bloomberg recently claiming that the company has an ambitious 2020 date in mind. Nothing concrete is yet known about the specifics of the company’s plans, though we can of course speculate.

Apple’s first move into the automotive market may be use of the Apple Watch as a keyfob for existing cars, an application mentioned by Tim Cook in a recent interview.


Filed under: AAPL Company, Apple Car Tagged: AAPL, Apple Car, Apple Inc, Switzerland 367236 367236 367236 367236 367236 367236 367236 b.gif?host=9to5mac.com&blog=22754319&pos

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Indian smartphone maker is serious about banning iPhone b...

Today, 11:30 AM

Posted By x-bot in iDevice News
After China, India is the next big frontier for Apple: with a massive 1.2 billion citizens, and an impressively growing smartphone market that is far from saturated. So far Apple has had great success in the country, as the iPhone 6<span class="ellipsis">…</span><div class="read-more"><a href="http://www.cultofmac...and-name/">Readmore ›</a></div><img width='1' height='1' src='http://cultofmac.com.feedsportal.com/c/33797/f/606249/s/43f0f6d4/sc/5/mf.gif' border='0'/><br clear='all'/><br/><br/><a href="http://da.feedsportal.com/r/222166706939/u/3/f/606249/c/33797/s/43f0f6d4/sc/5/rc/1/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/222166706939/u/3/f/606249/c/33797/s/43f0f6d4/sc/5/rc/1/rc.img" border="0"/></a><br/><a href="http://da.feedsportal.com/r/222166706939/u/3/f/606249/c/33797/s/43f0f6d4/sc/5/rc/2/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/222166706939/u/3/f/606249/c/33797/s/43f0f6d4/sc/5/rc/2/rc.img" border="0"/></a><br/><a href="http://da.feedsportal.com/r/222166706939/u/3/f/606249/c/33797/s/43f0f6d4/sc/5/rc/3/rc.htm" rel="nofollow"><img src="http://da.feedsportal.com/r/222166706939/u/3/f/606249/c/33797/s/43f0f6d4/sc/5/rc/3/rc.img" border="0"/></a><br/><br/><a href="http://da.feedsportal.com/r/222166706939/u/3/f/606249/c/33797/s/43f0f6d4/sc/5/a2.htm"><img src="http://da.feedsportal.com/r/222166706939/u/3/f/606249/c/33797/s/43f0f6d4/sc/5/a2.img" border="0"/></a><img width="1" height="1" src="http://pi.feedsportal.com/r/222166706939/u/3/f/606249/c/33797/s/43f0f6d4/sc/5/a2t.img" border="0"/>

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Apple officially wants to be recognized as a car maker

Today, 10:03 AM

Posted By x-bot in iDevice News
Whether Apple is actually building a car, or it’s just a controlled leak to show that the company has more planned after the Apple Watch, isn’t known yet. What is sure, though, is that Apple is now legally covered ifmf.gif


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