London’s Financial Times today carries a profile of Jony Ive in which he discusses how the Mac changed his dislike of computers, why he is consumed by design and disinterested in sales, the difference between designing a phone (and its slim battery) and designing a smartwatch–and why Apple decided to take a low-key approach on even the top-end Edition watch.
The piece also contained an interesting (if possibly mistaken) estimate on Apple Watch pricing (update: Apple PR has now confirmed to us that the FT is indeed mistaken) …
Ive told the FT‘s Nick Foulkes that the original Macintosh changed his view of computers, and set the tone for his design philosophy It is a story that’s been told before but it makes an interesting opening.
That sense of humanity is, he says, what drives the design team’s meticulous attention to detail.
I was inherently sceptical and didn’t like using a computer at art school. I remember discovering the Mac just at the end of my course. What shocked me was that via this object I became aware of the people who had designed, developed and made it. So in a way I wasn’t actually that interested in the Mac itself, but did have a clear sense of the humanity within it […] I think you start to develop a relationship with the product, in that you feel it’s the result of the great care taken by the people who worked together to develop it. And you respond to that.
Foulkes says that Ive has something of the same intensity about him as Steve Jobs.
This is difficult to describe and it could be misinterpreted very easily, but there is a sense of almost serving your fellow humans. While people might not be able to articulate why they care and why they prefer one thing over the other, I really think that most people are very discerning.
This myopic approach is, says Ive, the reason he doesn’t worry about how many Apple Watches the company will sell.
Perhaps the least emotionally loaded way of describing Jobs would be intense. There is also some of that intensity about the way Ive works, and it is this professional focus that liberates him from worrying too much about Apple’s share price and its effect on the US dollar. He says the design team is not “distracted by or overly concerned with the ramifications of what we do, because we’re so consumed by design and trying to solve problems. I think being fanatical and myopic are fundamental to our approach.”
Designing the Apple Watch was, he says, a very different experience to designing the first iPhone, because the team came from a totally different starting-point.
I’m much more concerned about how we can make them as good as possible than how many we’ll sell. We’re brutally self-critical and go through countless iterations of each product
And the way we interact with a watch is very different to the way we interact with a phone.
It was different with the phone – all of us working on the first iPhone were driven by an absolute disdain for the cellphones we were using at the time. That’s not the case here. We’re a group of people who love our watches. So we’re working on something, yet have a high regard for what currently exists.
One of the tidbits shared in Bloomberg‘s piece about the Apple Watch developer workshops was that Apple recommends watch apps are designed to be used for no more than ten seconds at a time.
“One of the things that struck me,” says Ive, “was how often I’d look at my watch and have to look again quite soon afterwards, because I hadn’t actually comprehended what the time was. If I had looked at something on my phone, because of the investment involved in taking it out of my pocket or my bag, I would certainly pay attention. I quite like this sense of almost being careless and just glancing. I think for certain things the wrist is the perfect place for this technology.”
Foulkes says Ive is unapologetic about the anticipated one-day battery-life of the Apple Watch, just as he is with the iPhone–despite the fact that 60% of our readers want it to be improved.
Many high-end watches come with extravagant cases and packaging. The Apple Watch Edition won’t, says Ive.
“When the issue of the frequent need to charge the iPhone is raised,” Foulkes writes, “[Ive] answers that it’s because it’s so thin and light that we use it so much and therefore deplete the battery.”
Foulkes also makes reference to pricing, suggesting that the steel model of the Apple Watch will have the same starting price as the Sport model.
We didn’t want the packaging to be a sort of shorthand for value, where the box needs to be big and we have to include expensive materials. We’ve always liked the idea that if we are heavy in our thinking, we can be much lighter in the implementation. So there’s huge virtue, I think, in keeping the packaging small: at least, it is the right choice environmentally, it’s easier to move things around and you don’t end up with your wardrobes full of large watch boxes that you don’t use.
There is no quote from Ive on price, and the ‘both’ is probably a mistake, but you’d have thought with such a high-profile piece that Apple PR would have vetted it for factual errors. Update: Apple PR has now confirmed to us that the price reference was “a misinterpretation.”
He runs through the three ranges of Apple Watch with their different materials – the stainless-steel Apple Watch, the anodised-aluminium Apple Watch Sport (both from $349) and the Apple Watch Edition in 18ct yellow or rose gold (with an as yet unconfirmed price of around $4,500).
In fact, the complete piece makes an incredibly interesting weekend read, if you can wait that long.
We should of course learn much more about the Apple Watch–hopefully including the actual pricing on the steel and gold models–at the Apple’s Spring Forward event on Monday. The wearable goes on sale in multiple countries in April.
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Apple, Google, Microsoft and Facebook have joined with 370 other companies to urge the US Supreme Court to legalize same-sex marriage across the country.
The companies have filed what’s known as an amicus brief, a way for parties not directly involved in a case to make an argument for or against a particular decision by the court. The brief argues that there is a sound business case for consistency across the country, explained counsel Susan Baker.
The brief makes the point that some same-sex couples may choose to move state in order to benefit from laws that allow them to marry, leaving their jobs to do so, or be reluctant to accept a position in a state that does not recognize their marriage.
The competition for top talent crosses state and even national borders. State laws that prohibit same-sex marriage make it harder for businesses to recruit and retain talented employees. The patchwork of inconsistent state marriage laws makes it challenging and more costly for employers to administer benefits systems when some employees are unable to marry, and other employees’ marriages are not recognized by the state. This burdens businesses by costing them both time and money.
The Supreme Court will decide whether or not individual states should have the right to forbid gay marriage, or whether the Constitution protects the right to equal treatment throughout the country.
Apple has long been a strong advocate of equal rights, Tim Cook making the decision to come out as gay last October, a decision applauded by Fortune 500 executives.
Via Engadget. Photo credit: Reuters.
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<p>Windows users are likely already familiar with the adware that’s usually bundled with Oracle’s Java software, but for Mac users that annoyance has been mostly avoided. Unfortunately, <a href="http://www.zdnet.com...java-for-macs/"target="_blank">ZDNet reports</a> that today Oracle has updated its Java installer to include the Ask toolbar on OS X.</p>
<p>The installation process automatically changes users’ browser homepage to the nearly useless Ask.com, which is populated by ads and mostly irrelevant results. The software also installs an Ask browser toolbar. Since these changes are made by default during Java installation, those who don’t want these “useful” changes made to their computers will need to manually deselect the option during Java installation.</p>
<p>The changes seem to affect both Safari and Google’s Chrome browser. It may also impact some other third-party browsers. Even if you do install the adware, it should be fairly simple to remove the toolbar through your browser’s extension manager and change your home page back.</p><br />Filed under: <a href='http://9to5mac.com/c...-company/'>AAPLCompany</a> Tagged: <a href='http://9to5mac.com/tag/adware/'>adware</a>, <a href='http://9to5mac.com/tag/ask-com/'>ask.com</a>, <a href='http://9to5mac.com/tag/java/'>java</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/9to5mac.wordpress.com/367992/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/9to5mac.wordpress.com/367992/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/9to5mac.wordpress.com/367992/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/9to5mac.wordpress.com/367992/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/9to5mac.wordpress.com/367992/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/9to5mac.wordpress.com/367992/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/9to5mac.wordpress.com/367992/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/9to5mac.wordpress.com/367992/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/9to5mac.wordpress.com/367992/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/9to5mac.wordpress.com/367992/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/9to5mac.wordpress.com/367992/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/9to5mac.wordpress.com/367992/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/9to5mac.wordpress.com/367992/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/9to5mac.wordpress.com/367992/" /></a> <img alt="" border="0" src="http://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=367992&subd=9to5mac&ref=&feed=1" width="1" height="1" /><p>Visit <a href="http://9to5mac.com">9to5Mac</a> to find more special coverage of <a href="http://9to5mac.com/category/aapl-company/">AAPL Company</a>, <a href="http://9to5mac.com/tag/java/">java</a>, and <a href="http://9to5mac.com/tag/ask-com/">ask.com</a>.</p><p>What do you think? <strong><a href="http://9to5mac.com/2015/03/05/java-adware/#comments">Discuss "Oracle begins bundling Ask adware with Java for Mac installations by default" with our community.</a></strong></p><div class="inlinead"><a href="http://rss.buysellads.com/click.php?z=1288305&k=0d0633b70e3c2bda246a715efcc79f88&a=1425623560&c=1866901070" target="_blank"><img src="http://rss.buysellads.com/img.php?z=1288305&k=0d0633b70e3c2bda246a715efcc79f88&a=1425623560&c=1866901070" border="0" alt="" /></a></div>
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Developers from Facebook, BMW, Starwood Hotels and others have been making multiple trips to Cupertino, with each visit requiring confidentiality.
Apple, which will share more details about the gadget at a March 9 event, uses extreme measures to keep the work secret. Internet access is blocked inside the rooms, and no outside materials can be brought in to the labs with the test watches, a person who attended said. The companies, sometimes sharing a room, must bring in source code for their apps on a computer hard drive that can't leave Apple's headquarters. To prevent information from leaking out, Apple is storing the code and sending it to the companies closer to the watch's introduction date, the person said.The unreleased Apple Watch is also available for the developers to test out their apps, allowing them to check for glitches and optimize user experience for the Digital Crown and Force Touch, two of the watch's unique interface options.
One of the challenges for both Apple and its developers has been to balance the apps so that they are useful but not annoying. Apple has recommended that developers be "judicious" about interrupting users with alerts that would constantly buzz or drain the battery. Instead, they suggest that apps should be used for no longer than 10 seconds at a time.
Another challenge for developers has been working on an unreleased product, as developers have noticed problems that still need to be worked through. One developer tells Bloomberg that the Bluetooth connection between the iPhone and Apple Watch caused lag with some applications. Additionally, some developers like Starwood have had to use computer simulations and cardboard cutouts to explain to the designers who weren't invited to Cupertino how its app would work.
Apple is expected to show off the Apple Watch apps developers have been working on, as well as more information about the new device, at its "Spring Forward" event on Monday, March 9 at 10:00 a.m. Pacific Daylight Time. Apple plans to provide live coverage for the event on its website and through a channel on Apple TV, and MacRumors will also be covering the event with both a live blog on MacRumors.com and through our MacRumorsLive Twitter account.
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Image via ZDNet
The unwelcome Ask extension shows up as part of the installer if a Mac user downloads Java 8 Update 40 for the Mac. In my tests on a Mac running that latest release of OS X, the installer added an app to the current browser, Chrome version 41. (In a separate test, I installed Java using the latest version of Safari, where it behaved in a similar fashion.)The Java installer selects the option to install the Ask extension by default, which means that users casually clicking through the dialogue boxes would find the extension installed and enabled on their browser of choice. Oracle has also updated its installation instructions for Mac to account for the change.
As noted by ZDNet, Ask.com typically provides low-quality search results and numerous ads with little distinction between ads and organic results. Ask.com parent company IAC pays a commission to Oracle and other companies that bundle the Ask extension with its products.
Users who want to remove the Ask toolbar can do so from the Help menu for the Ask toolbar on Chrome. Alternatively, users can go to the Chrome menu bar, then Preferences, then the settings page, then Manage Search Engines to remove Ask, followed by removing the extension from the Extension tab. Safari users can do so by going to Extensions in the Safari preferences and turning it off.
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Last month 9to5Mac reported that Apple had invited high-profile developers to its Cupertino campus to participate in a workshop focused on finishing Apple Watch apps in time for the device’s debut in April. Today Bloomberg has published a report corroborating that claim.
Bloomberg has also provided some additional details about how the program works. Developers from Facebook, Twitter, Instagram, Pinterest, Starwood Hotels & Resorts, and more have been given a chance to take part in these workshops to perfect their software ahead of the official Apple Watch launch.
Despite having already shown the device publicly and released development tools to software makers, Apple is keeping things pretty tight-lipped. The workshop is reportedly being held in a secret lab at Apple HQ, and participants are barred from bringing so much as “a pad of paper” into the room.
In fact, developers are only allowed to bring in one item at all: a hard drive containing the source code for their applications. Apple is so strict about its security, however, that the software developers aren’t allowed to take their hard drives back out of the room. Everything has to be stored on-location by Apple. Each developer will only get their watch app source code back from Apple once the wearable is closer to launch.
Apple will show off its first wearable device next Monday at its “Spring Forward” event. The event is also expected to serve as the announcement day for iOS 8.2, and is rumored to serve as the launching pad for the 12-inch MacBook Air.
Filed under: Apple Watch Tagged: Apple watch
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When Apple launched its iPhone 5 battery replacement program last year, the company said that it would accept devices for replacement up to two years after purchase. Because the devices with the faulty batteries were sold between September 2012 and January 2013, two years from that date range would have given buyers until January 2015 (or March 1st, 2015, according to the page) to get their devices swapped.
However, as spotted by iPhone in Canada, Apple today updated the copy on the page to state that replacements would be accepted for an additional year. The page now says that users may return their defective units until three years after the date of purchase, pushing the end date for the program back to January 2016 for those who bought their phones near the end of the time when affected models were sold.
Since only certain phones were impacted by this problem, users will need to plug their iPhone’s serial number into Apple’s support page to find out if they qualify for a replacement.
Filed under: iOS Devices Tagged: battery, iPhone 5, replacement program
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CNN today pushed out an update to its iPhone, iPad, and iPod touch application with a pair of features that some users will find significant: a Today widget for iOS 8’s Notification Center and a sports section. The widget is populated with the latest top stories from CNN, while the sports section sources its content from Bleacher Report, which has a dedicated App Store app (iPhone, iPad). CNN also says this version includes various bug fixes, like every app update that has come before it.
Filed under: Apps Tagged: Apple Inc, Clipboard (computing), CNN, Coburg, iOS, iPhone, IPod Touch, iTunes, Mac App Store, News, Notification Center, OS X
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Devs work in top secret Apple lab to make Watch apps
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