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Does Apple need an iPhone 6c?

Today, 12:00 PM

Posted By x-bot in iDevice News

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September is just around the corner, and speculation is flooding in as to what the new iPhone 6s and 6s Plus will look like. While this occupies many minds, I believe what – If anything – happens to the iPhone 5c will make more of a difference to Apple as 2016 approaches.

It is fair to say that the iPhone 5c has not been the success that it was hoped to be, even by Apple's admission (Tim Cook during Apple's earnings call in January 2014). What went wrong? Well, a few things, from my perspective.

First, the market anticipated the iPhone 5c to be a far less expensive device, despite the absence of any historical evidence that this down-market approach was one Apple had ever favored. Consequently, when the 5c actually reached the market, the price was higher than had generally been expected. In some markets, due to taxes and currency exchange rates, the 5c was even more expensive than the iPhone 5s.

Second, since the press labeled the iPhone 5c as the "cheap iPhone," I believe that created a negative impression that pushed some Apple-friendly consumers towards older flagship models like the iPhone 4s – which by then was offered at a very competitive price, but did not lose its "flagship" status or take on the "cheap" label.

How Important is screen size?

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So, who bought the iPhone 5c? As surprising as this may sound, the typical iPhone 5c buyer was not too different from the general Apple buyer profile – slightly more male in the US and China, 25-to-49 years old in the US and, under 24 years old in China. Device durability was the most important driver of satisfaction in the US, while in China, screen clarity and resolution brought the greatest satisfaction

Some industry watchers have argued that Apple needs to keep the same screen size as the 5c. But, screen size was one of the factors about which consumers were dissatisfied – especially in China. It is hard to imagine that Apple could gain much from keeping the smaller screen size, other than some modest cost savings.

Considering the iPhone 5s will likely to be available for a while longer, Apple can continue to offer it to people who do not want a larger screen. But, moving the iPhone 5c upgrade to a 4.7 inch screen and therefore keeping it more consistent with the current flagship models could benefit Apple more, especially in China. A more consistent screen for the latest models will also please developers and help with any UI development that might come in the future.

What's In a name?

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The iPhone 5c never became the blockbuster the industry expected, but its performance among buyers proved to be solid. Looking at data from current customers who said they are "very satisfied" with their device, iPhone 5c users are in line with 5s owners, and slightly more satisfied than iPhone 5 buyers.

Among iPhone 5c users intending to upgrade their device in the next three months, 92% mentioned Apple as their preferred brand.

Since the launch of the 5c, Apple has added smartwatches to its product portfolio and has been able to create three distinct lines without diluting brand value. No one thinks of the Watch Sport edition as "the cheap Apple Watch," so a similar approach might offset some of the negative connotations this model has been subjected to.

Endgame: Drive upgrades from all older models

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What would be the right price for this new device?

Logic suggests somewhere between the price of the iPhone 5s and the iPhone 6. But is a new device needed to address that space or would the usual drop in price of the current flagship be enough? History would suggest that a price drop would suffice, at least from a sales perspective. Margins could be better if Apple designed a device that had a lower billing of material cost, but positioning such a device might end up costing the brand more through cannibalization of the flagship.

The installed base of the iPhone 5c is too small to justify a dedicated device to provide an upgrade path. 31% of US iPhone owners and 32% of owners in China bought their iPhone more than 24 months ago and they have not upgraded either because they are not very engaged users or because they are waiting, as many do, for that flagship price drop.

With mature markets at a high saturation point, changes in subsidies in the US market, and the growth opportunity moving more to emerging markets, defining a strategy in the mid-tier segment is as important as ever for Apple. Yet, finding the balance between reaching more users who could not afford the flagship models, and avoiding cannibalizing those models, is no easy task. Considering how much pressure other players in the mid-tier are facing it seems to me that Apple would have more to lose in trying to address that space with a dedicated device since the damage to the brand could run wider and deeper than the success that an iPhone 6c would ever have.



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You can now spend £30 on each transaction using Apple Pay...

Today, 07:37 AM

Posted By x-bot in iDevice News

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Should you reside in the UK, you'll now be able to spend at most £30 on each transaction using Apple Pay, as well as contactless cards. The limit for these types of payments was previously set to £20.

Unfortunately, this new increase will require merchants to upgrade their terminals that are restricted to the £20 limitation. As for consumers, there's absolutely nothing that needs changing on your end, simply head out to your favorite retail outlets that accept contactless and spend your hard-earned cash.

While even £30 doesn't sound like a lot of money, the new limit at least covers the average spend in the supermarket of £25, according to The UK Cards Association.

Source: BBC



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Apple reportedly looking to create original video content

Today, 12:01 AM

Posted By x-bot in iDevice News
According to a new report, Apple may be flirting with getting into video content production. The company is said to be in very early discussions with Hollywood executives as it explores the prospect of producing original video content for streaming. From Variety:

The scale of Apple's ambitions vary depending on whom is asked, but one high-level executive who talked with the company said the goal is to create development and production divisions that would churn out long-form content to stream in a bid to compete with Netflix. Apple is hoping to put a headhunting firm on those hires in the coming months, according to source, with the goal of being in operation next year. Unknown is whether the focus is on TV series, movies–or both.


Given the relatively early nature of discussions if the report is accurate, it's best to hold expectations in check. However, Apple has dipped its toes into original content with its Beats 1 radio station on Apple Music. Further, if the tech giant's rumored streaming TV service comes to fruition, Apple could have the perfect platform to launch original programming.
It's definitely an interesting prospect that would place Apple in direct competition with Netflix, Amazon, and others. However, with its financial backing and established studio connections, Apple certainly seems primed to make a noticeable splash in the market.
Source: Variety; Via: 9to5Mac


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Apple Watch vs Android Wear: Why most smartwatches still...

Yesterday, 07:40 PM

Posted By x-bot in iDevice News
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com...ill-suck-women'title="Apple Watch vs Android Wear: Why most smartwatches still suck for women"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2015/05/giant-smartwatches-apple-watch-lg-moto-hero.jpg?itok=OWhNboO-' /></a></p> <p class="intro">Hey, smartwatch manufacturers: Ladies want to wear these things, too.</p> <p><em>Update: Android Wear is now compatible with iOS, at least in part.</em></p> <p>I like my 38mm <a href="http://www.imore.com/apple-watch">Apple Watch</a> a lot. It fits well into my day-to-day activities, it helps keep me fit, and, oh hey — it <em>fits my wrist</em>.</p> <p>When I first heard about Android Wear last year, I thought the folks behind the OS were doing a lot of things right. And I still do: the approach to notifications is smart, custom watch faces are neat, and Google Now — while creepy — works exceptionally well at providing smart information for your day.</p> <p>There's only one problem: There's not a single Android Wear device designed to fit a small-wristed person.</p> <!--break--> <h2>You're wearing it wrong</h2> <p>If wearable technology is the next big thing for our tech-connected society, why is Apple the only company paying attention to the smaller-wristed set? Lady or dude, there are quite a few people on this earth whose arms don't resemble the trunk of a Sequoia tree — many of whom would be excited to use a smartwatch. I was thrilled when Apple announced multiple sizes for the Apple Watch, and moreover that both were reasonably-sized for the wrist; sadly, I have yet to find an Android Wear device that will fit on my wrist without making it look like the technology equivalent of an iron shackle.</p> <p>Here's the thing: I <em>want</em> to like Android Wear. As I said previously, the company is doing a lot of smart things on the software side. And the hardware isn't terribly-designed: On the contrary, for those with applicably-sized wrists, the watches look quite natural.</p> <p>On my wrists, however, I find Android Wear too large for comfort, let alone style. I happened to find myself in a house today with some of the folks from <a href="http://www.androidcentral.com">Android Central</a>, and just for kicks, decided to see just how well these watches compared to my 38mm Apple Watch. From right to left: the LG Urbane, Moto 360, 42mm Apple Watch, and 38mm Apple Watch.</p> <p><a href='http://www.imore.com/i-tried-latest-android-wear-watches-and-they-still-suck-women' title="Apple Watch vs Android Wear: Why most smartwatches still suck for women"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2015/05/apple-watch-comparison-all-watches-android-wear-hero.JPG?itok=FF8kWHIN' /></a></p> <p>Here's each of them in turn, starting with the LG Urbane:</p> <div class="media-gallery-flat"><div data-title="" data-big="/sites/imore.com/files/styles/xlarge_wm_brw/public/field/image/2015/05/apple-watch-comparison-lg-urbane-front.JPG?itok=4Cwy9juH" class="flat-img " style="background-image:url(/sites/imore.com/files/styles/w800h450crop/public/field/image/2015/05/apple-watch-comparison-lg-urbane-front.JPG?itok=4Cwy9juH);"></div><div data-title="" data-big="/sites/imore.com/files/styles/xlarge_wm_brw/public/field/image/2015/05/apple-watch-comparison-lg-urbane-side.JPG?itok=ig1BMCgH" class="flat-img " style="background-image:url(/sites/imore.com/files/styles/w800h450crop/public/field/image/2015/05/apple-watch-comparison-lg-urbane-side.JPG?itok=ig1BMCgH);"></div></div> <!--/media-gallery-flat--> <p>The Moto 360:</p> <div class="media-gallery-flat"><div data-title="" data-big="/sites/imore.com/files/styles/xlarge_wm_brw/public/field/image/2015/05/apple-watch-comparison-moto-360-front.JPG?itok=DDsc-0sL" class="flat-img " style="background-image:url(/sites/imore.com/files/styles/w800h450crop/public/field/image/2015/05/apple-watch-comparison-moto-360-front.JPG?itok=DDsc-0sL);"></div><div data-title="" data-big="/sites/imore.com/files/styles/xlarge_wm_brw/public/field/image/2015/05/apple-watch-comparison-moto-360-side.JPG?itok=sAS-cpN5" class="flat-img " style="background-image:url(/sites/imore.com/files/styles/w800h450crop/public/field/image/2015/05/apple-watch-comparison-moto-360-side.JPG?itok=sAS-cpN5);"></div></div> <!--/media-gallery-flat--> <p>The 42mm Apple Watch with Milanese:</p> <div class="media-gallery-flat"><div data-title="" data-big="/sites/imore.com/files/styles/xlarge_wm_brw/public/field/image/2015/05/apple-watch-comparison-apple-watch-42mm.JPG?itok=v5dbjuB3" class="flat-img " style="background-image:url(/sites/imore.com/files/styles/w800h450crop/public/field/image/2015/05/apple-watch-comparison-apple-watch-42mm.JPG?itok=v5dbjuB3);"></div><div data-title="" data-big="/sites/imore.com/files/styles/xlarge_wm_brw/public/field/image/2015/05/apple-watch-comparison-42mm-side.JPG?itok=o5a1asT2" class="flat-img " style="background-image:url(/sites/imore.com/files/styles/w800h450crop/public/field/image/2015/05/apple-watch-comparison-42mm-side.JPG?itok=o5a1asT2);"></div></div> <!--/media-gallery-flat--> <p>The 38mm Apple Watch Sport with Milanese:</p> <div class="media-gallery-flat"><div data-title="" data-big="/sites/imore.com/files/styles/xlarge_wm_brw/public/field/image/2015/05/apple-watch-comparison-apple-watch-38mm.JPG?itok=ticvpUbk" class="flat-img " style="background-image:url(/sites/imore.com/files/styles/w800h450crop/public/field/image/2015/05/apple-watch-comparison-apple-watch-38mm.JPG?itok=ticvpUbk);"></div><div data-title="" data-big="/sites/imore.com/files/styles/xlarge_wm_brw/public/field/image/2015/05/apple-watch-comparison-38mm-side.JPG?itok=swbG7CNE" class="flat-img " style="background-image:url(/sites/imore.com/files/styles/w800h450crop/public/field/image/2015/05/apple-watch-comparison-38mm-side.JPG?itok=swbG7CNE);"></div></div> <!--/media-gallery-flat--> <p>Here's the thing: My wrists are small, but they're not waiflike — I have about a 57mm height in which to wear a watch. But everything aside from the 38mm Apple Watch feels more like a pair of handcuffs than a comfortable timepiece.</p> <p>Even the 42mm Apple Watch feels too large on my wrist. I <em>could</em> wear it, but <a href="http://www.imore.com/why-im-going-38mm-apple-watch">as I said in my initial thoughts on Watch sizing</a>, it's the difference between wearing something comfortable and wearing something to have access to technology. I've carried a variety of bulky tech devices over my years in this field, but having something on your arm is different: It's personal, and if it doesn't blend into your daily activities, you're going to notice it constantly.</p> <p>The Moto 360 is technically the smallest Android Wear watch available at 46mm tall, but it feels positively gargantuan on my wrist — especially when the screen goes dark. In part, that's due to its circular form, but it's still frustrating as a small-wristed person who otherwise liked its design.</p> <p>The LG Watch Urbane... to be honest, it just feels like playing dress-up. It's a beautifully-designed piece of Android Wear, to be sure. But it's not in any way meant for ladies or small-wristed people.</p> <h2>Marketing and technical challenges</h2> <p>It just baffles me. Women buy phones. We like technology. And, by and large, we like nice-looking jewelry on our wrists. Yet Apple is the only company that even considered including women in its initial watch marketing. It's especially telling that their guest at the Apple Watch event was charity organizer, runner, and former model <a href="http://www.apple.com/watch/christy-turlington-burns/">Christy Turlington Burns</a>.</p> <p><a href='http://www.imore.com/i-tried-latest-android-wear-watches-and-they-still-suck-women' title="Apple Watch vs Android Wear: Why most smartwatches still suck for women"><img src='http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2015/05/hero_large.jpg?itok=YCSSbIFn' /></a></p> <p>But let's play devil's advocate for a moment: It might not be that other manufacturers don't care about women and smaller-wristed men; they may just not have the technology to execute it well. Smartwatches are essentially computers on your wrists, and it may just be that Android Wear manufacturers haven't figured out how to fit the computer they want within the space of a 42mm or smaller watch face.</p> <p>Apple's technology is impressive, and what they've crammed into a 38mm tall device is nothing short of a feat. It's the advantage they get from designing the whole widget. Heart rate sensors, 14-18 hour battery life, the taptic engine, the S1 chip — Android Wear might have similar internal ambitions, but they're still assembling components and that might hurt the miniaturization.</p> <p><a href='http://www.imore.com/i-tried-latest-android-wear-watches-and-they-still-suck-women' title="Apple Watch vs Android Wear: Why most smartwatches still suck for women"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_blw/public/field/image/2015/05/giant-smartwatches-apple-watch-lg-moto-hero.jpg?itok=IVmx_41O' /></a></p> <p>But if that's the issue, Android Wear manufacturers are going to have to step up, and quickly. Even if you love Android, the current offerings are so paltry for the smaller-wristed that I can't in good conscience recommend them.</p> </div></div></div><br clear='all'/><br/><br/><a href="http://rc.feedsportal.com/r/238385032948/u/49/f/616881/c/33998/s/4973aeff/sc/15/rc/1/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238385032948/u/49/f/616881/c/33998/s/4973aeff/sc/15/rc/1/rc.img" border="0"/></a><br/><br/><a href="http://rc.feedsportal.com/r/238385032948/u/49/f/616881/c/33998/s/4973aeff/sc/15/rc/2/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238385032948/u/49/f/616881/c/33998/s/4973aeff/sc/15/rc/2/rc.img" border="0"/></a><br/><br/><a href="http://rc.feedsportal.com/r/238385032948/u/49/f/616881/c/33998/s/4973aeff/sc/15/rc/3/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238385032948/u/49/f/616881/c/33998/s/4973aeff/sc/15/rc/3/rc.img" border="0"/></a><br/><br/><a href="http://da.feedsportal.com/r/238385032948/u/49/f/616881/c/33998/s/4973aeff/sc/15/a2.htm"><img src="http://da.feedsportal.com/r/238385032948/u/49/f/616881/c/33998/s/4973aeff/sc/15/a2.img" border="0"/></a><img width="1" height="1" src="http://pi.feedsportal.com/r/238385032948/u/49/f/616881/c/33998/s/4973aeff/sc/15/a2t.img" border="0"/><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/4973aeff/sc/15/mf.gif' border='0'/><img src="http://feeds.feedburner.com/~r/TheIphoneBlog/~4/AsadNJ8ldHw" height="1" width="1" alt=""/>

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NFL Game Pass brings on-demand football to Apple TV

Yesterday, 07:38 PM

Posted By x-bot in iDevice News
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com...tball-apple-tv'title="NFL Game Pass brings on-demand football to Apple TV"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2015/08/nfl-game-pass-apple-tv.jpg?itok=svzxbgrD' /></a></p> <p>A fresh football season is upon us, and the NFL app on <a href="http://www.imore.com/apple-tv">Apple TV</a> has updated in preparation with access to the new Game Pass feature, giving football fans access to a large variety of on-demand games. <!--break--> With NFL Game Pass on Apple TV, users will be able to catch out-of-market preseason games as they air, along with a back catalogue of on-demand games going all the way back to 2009. In addition, once the regular season starts, users will have access to those games on-demand as well.</p> <p>As announced <a href="http://www.imore.com/nfl-game-pass-will-give-you-demand-access-whole-football-season">in late July</a>, NFL Game Pass will replace a similar feature known as Game Rewind, and is available for a subscription cost of $99.99 per year — though highlights are available for free.</p> </div></div></div><br clear='all'/><br/><br/><a href="http://rc.feedsportal.com/r/238384988395/u/49/f/616881/c/33998/s/4973879a/sc/28/rc/1/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238384988395/u/49/f/616881/c/33998/s/4973879a/sc/28/rc/1/rc.img" border="0"/></a><br/><br/><a href="http://rc.feedsportal.com/r/238384988395/u/49/f/616881/c/33998/s/4973879a/sc/28/rc/2/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238384988395/u/49/f/616881/c/33998/s/4973879a/sc/28/rc/2/rc.img" border="0"/></a><br/><br/><a href="http://rc.feedsportal.com/r/238384988395/u/49/f/616881/c/33998/s/4973879a/sc/28/rc/3/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238384988395/u/49/f/616881/c/33998/s/4973879a/sc/28/rc/3/rc.img" border="0"/></a><br/><br/><a href="http://da.feedsportal.com/r/238384988395/u/49/f/616881/c/33998/s/4973879a/sc/28/a2.htm"><img src="http://da.feedsportal.com/r/238384988395/u/49/f/616881/c/33998/s/4973879a/sc/28/a2.img" border="0"/></a><img width="1" height="1" src="http://pi.feedsportal.com/r/238384988395/u/49/f/616881/c/33998/s/4973879a/sc/28/a2t.img" border="0"/><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/4973879a/sc/28/mf.gif' border='0'/><img src="http://feeds.feedburner.com/~r/TheIphoneBlog/~4/AZqnTjNRxxY" height="1" width="1" alt=""/>

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Star Wars: Galaxy of Heroes gets its first trailer ahead...

Yesterday, 07:24 PM

Posted By x-bot in iDevice News
Electronic Arts has now released the first gameplay trailer for their upcoming mobile collectible card RPG game Star Wars: Galaxy of Heroes. The game, which was first announced in June at E3 2015, will be released sometime this holiday season.
The trailer shows how players collect cards featuring the characters from all part of the Star Wars series and then have them battle it out in turn-based matches. EA says:

Star Wars: Galaxy of Heroes allows you to join the galactic hologames in a cantina far, far away. Build your team and fight in memorable, RPG-style turn based battles across iconic locations to become the most legendary hologamer in the galaxy!


This isn't the only upcoming mobile Star Wars game as Kabam has plans to launch its own RPG, Star Wars: Uprising, later this fall.
Source: Star Wars: Galaxy of Heroes


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Apple Pay comes to the University of Oklahoma campus

Yesterday, 07:01 PM

Posted By x-bot in iDevice News
We've already seen Apple Pay land in numerous retailers since its debut, and now it's starting to trickle out to college campuses. The University of Oklahoma has just announced that it will start accepting Apple's mobile payments platform campus-wide starting this week. From the University of Oklahoma:

Starting this week, Sooners are now able to pay for items at any one of OU's 400 point-of-service locations — everywhere from Couch Restaurants to the One University Store and the OU Bookstore. That's right: Buying textbooks, technology and food on campus has never been easier — or more techy.


Previously in Apple's Q3 2015 earnings call, CEO Tim Cook announced that Apple Pay will begin arriving at 700 universities and colleges starting this school year. Some of the colleges include Auburn University, the University of California Irvine, and Colorado State University. For its part, the University of Oklahoma says it is the first university to roll out support for Apple Pay campus wide.
Source: University of Oklahoma; Via: MacRumors


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You can now browse Google+ by topic on iPhone with Collec...

Yesterday, 06:28 PM

Posted By x-bot in iDevice News
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com...ne-collections'title="You can now browse Google+ by topic on iPhone with Collections"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2015/08/google-plus-collections-iphone6hero.jpg?itok=PFG6Jofw' /></a></p> <p>If you're an avid <a href="https://itunes.apple.com/us/app/google+/id447119634?at=10l3Vy&amp;ct=d_im" title="" rel="nofollow">Google+</a> user on your iPhone, you'll be happy to know that the app has been further brought up to parity with its Android counterpart with Collections. The feature allows you to easily group posts by topic, much like a similar feature in Pinterest for those who are familiar with the service. <!--break--></p> <p>Collections essentially help cut down on the noise, allowing users to browse by specific things they are interested in. You'll be able to customize each collection with a color and header image of your choice, and set them to be private or public so others can follow along.</p> <p>Collections have already been live on the web since May, so frequent Google+ users who are taking advantage of them should see them carry over on their iPhone with the latest update.</p> <ul><li>Free - <a href="https://itunes.apple.com/us/app/google+/id447119634?at=10l3Vy&amp;ct=d_im?at=10l3Vy&amp;ct=d_im" title="" rel="nofollow">Download Now</a></li> </ul><p>Source: <a href="https://plus.google.com/+JohnKilcline/posts/PBfcqarM2BU">John Kilcline (Google Plus)</a></p> </div></div></div><br clear='all'/><br/><br/><a href="http://rc.feedsportal.com/r/238384986275/u/49/f/616881/c/33998/s/4972e23e/sc/28/rc/1/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238384986275/u/49/f/616881/c/33998/s/4972e23e/sc/28/rc/1/rc.img" border="0"/></a><br/><br/><a href="http://rc.feedsportal.com/r/238384986275/u/49/f/616881/c/33998/s/4972e23e/sc/28/rc/2/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238384986275/u/49/f/616881/c/33998/s/4972e23e/sc/28/rc/2/rc.img" border="0"/></a><br/><br/><a href="http://rc.feedsportal.com/r/238384986275/u/49/f/616881/c/33998/s/4972e23e/sc/28/rc/3/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238384986275/u/49/f/616881/c/33998/s/4972e23e/sc/28/rc/3/rc.img" border="0"/></a><br/><br/><a href="http://da.feedsportal.com/r/238384986275/u/49/f/616881/c/33998/s/4972e23e/sc/28/a2.htm"><img src="http://da.feedsportal.com/r/238384986275/u/49/f/616881/c/33998/s/4972e23e/sc/28/a2.img" border="0"/></a><img width="1" height="1" src="http://pi.feedsportal.com/r/238384986275/u/49/f/616881/c/33998/s/4972e23e/sc/28/a2t.img" border="0"/><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/4972e23e/sc/28/mf.gif' border='0'/><img src="http://feeds.feedburner.com/~r/TheIphoneBlog/~4/3FYE_KX-5m0" height="1" width="1" alt=""/>

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Apple and Cisco announce new enterprise-focused partnership

Yesterday, 06:19 PM

Posted By x-bot in iDevice News
ipad_air_2_iphone_6_rear_camera_hero.jpg
Apple and Cisco have announced a new partnership focused on enterprise users. The partnership will see Apple's devices work even better with Cisco's networks and services, including voice and video communications products.
Cisco will work to optimize its networks and services specifically for iOS devices, and together with Apple, will work to make iOS devices better tools for collaboration in enterprise environments. The goal, ultimately, is to give users "a seamless experience between iPhone and their desk phone."
More specifically, the two companies will focus first on the following, according to Cisco:

  • Delivering unparalleled performance and end-to-end solutions on Cisco networks and iOS devices
  • Extending the Cisco Unified Communications experience to the iPhone
  • Transforming team collaboration with iOS experiences on Cisco Spark, Cisco TelePresence, and Cisco WebEx

This isn't Apple's first major enterprise partnership. Last year, the company announced a major initiative with IBM to produce a new class of mobile enterprise software across several types of businesses. Early in August, IBM also announced a new suite of tools for deploying Macs inside large businesses.
You can get the full details on the partnership in the press release below.

Apple and Cisco Partner to Deliver Fast Lane for iOS Enterprise Users

CUPERTINO, California and SAN JOSE, California — August 31, 2015 — Apple® and Cisco today announced a partnership to create a fast lane for iOS business users by optimizing Cisco networks for iOS devices and apps, integrating iPhone® with Cisco enterprise environments and providing unique collaboration on iPhone and iPad®.
"iOS is the world's best mobile platform, and nearly every Fortune 500 and Global 500 company today has put iOS at the center of their mobile strategy," said Tim Cook, Apple's CEO. "iPhone and iPad have become essential tools for the modern workforce and are changing the way work gets done. Together with Cisco, we believe we can give businesses the tools to maximize the potential of iOS and help employees become even more productive using the devices they already love."
"Ninety-five percent of companies in the Fortune 500 count on Cisco Collaboration and Cisco networks to help their teams be more productive," said Cisco Executive Chairman John Chambers. "Through this engineering and go-to-market partnership, we're offering our joint customers the ability to seamlessly extend that awesome Cisco environment to their favorite iOS devices. Together, we're going to help teams achieve higher levels of productivity and effectiveness."
To address the ever-increasing demands on corporate infrastructure, Cisco networks and iOS devices will be optimized so that they work together more efficiently and reliably with the goal of providing users with even greater performance.
Apple and Cisco are also working together to make iPhone an even better business collaboration tool in Cisco voice and video environments, with the goal of providing employees with a seamless experience between iPhone and their desk phone.
With Apple's support, Cisco will deliver experiences specially optimized for iOS across mobile, cloud, and premises-based collaboration tools such as Cisco Spark, Cisco Telepresence and Cisco WebEx in order to deliver seamless team collaboration and reinvent the meeting experience.
Cisco is the worldwide leader in helping companies seize the opportunities of tomorrow by delivering the amazing results that come from connecting the previously unconnected. Cisco is empowering countries, cities, industries and businesses around the globe to move faster in order to keep pace with digital transformation and the move to the Internet of Everything (IoE). With approximately 70,000 partners, Cisco is very well positioned to provide our customers with next generation of networking, security, data center, and collaboration products and solutions that help them achieve their desired business outcomes. For ongoing news, please go to http://thenetwork.cisco.com.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple's three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.


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Gaming, Siri said to take center stage on new Apple TV

Yesterday, 06:10 PM

Posted By x-bot in iDevice News
With the rumored additions of an App Store and motion control, it's not surprising that gaming is said to be one of the major areas of focus for the upcoming Apple TV. While a number of games for iPhone and iPad offer support for play on current-generation Apple TVs, the addition of the App Store to the box will apparently see Apple push gaming as one of the main uses of the device.
Additionally, the Apple TV will reportedly support dedicated Bluetooth gaming controllers, according to 9to5Mac:

In addition to the convenience of downloading games directly from the Apple TV's built-in App Store, and controlling many of them via a new bundled remote control, Apple will also support more complex, console-style Bluetooth game controllers with the pressure-sensitive buttons and joysticks previously introduced for iPhones, iPads, and iPod touches.


The bundled remote for the Apple TV, which has been reported to feature both tactile buttons and a touchpad, will apparently include a dedicated Home button, as well as a button for triggering Siri through the built-in microphone. The remote is also said to retain the use of replacable batteries, much like the current Apple remote.
The new Apple TV will also reportedly have support for Bluetooth 4.2, as well as 802.11ac Wi-Fi. We expect to know more about the upcoming Apple TV next week, when it reportedly makes an appearance at Apple's iPhone event.
Source: 9to5Mac


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