Over the past week, we’ve heard rumors that Apple planned “pop up” stores for displaying the new Apple Watch inside high end stores in both Paris Galeries Lafayette and London Selfridges (pictured above). Now the Austin Statesman notes that Apple has participated in SXSW in a number of ways over the past few years and it would almost be surprising if the Apple Watch wasn’t displayed in some capacity to the international SXSW Interactive audience there. Apple set up a pop-up shop for the iPad 2 during its spring launch in 2011 (pictured right).
Apple has used the festival in the past to showcase a new product (like the iPad 2) or to promote its services (like the iTunes Music Festival last year). SXSW Interactive is the perfect audience of early adopters for a product like the Apple Watch and it wouldn’t be surprising if the company offered a preview of the device there.
SXSW is an annual Music/Film/Interactive conference that runs March 13th-22nd this year, the week following the March 9th event and before the Apple Watch goes on sale in April. One SXSW event Apple Watch enthusiasts may want to check out: Wearables and the Happiness Quotient.
A possible counter-argument to an Apple Watch presence that Apple has focused on Fashion audiences and not Tech audiences for the Apple Watch launch.
Filed under: AAPL Company, Apple Watch Tagged: Apple Inc, Apple watch, Austin, Fashion, Paris, SXSW, Texas, Watch
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Following from features in fashion magazines in France and Germany, the Apple Watch has made its UK editorial debut in Sunday’s publication of Style. Although the Watch did not make the cover (although the cover does say that it is ‘starring Apple Watch’), it does get three pages of press attention in the middle of the magazine.
The main picture features Guinevere Van Seenus wearing a 38mm Apple Watch Sport with Space Grey case and black sport band. The written accompaniment says that the Apple Watch does not convey ‘power, status and discernment’ like a Rolex can but holds back no punches in saying it will ‘wipe the floor with existing smartwatch manufacturers and give mid-market watchmakers a fright’. The magazine compliments Jony Ive in particular, for the design.
Jony Ive has got the tone of the Apple Watch just right. It looks elegant but not standoffish, and as well as the 18 variations of the regular version, there are the 10 Sport options, which come with a lightweight case, strengthened glass and a rubber strap, plus the more expensive Edition range (six models), made from 18ct gold.
This quote again implies that the only combinations of body and band Apple will offer at launch are those listed on its Gallery page. A selection of additional bands will be available to buy separately.
The double-page spread is accompanied by another single page, pictured above, that is written by ‘technology expert’ David Phelan. It is certainly interesting to see a more technical discussion of the product’s features in a fashion magazine.
Unfortunately, there are no new insights here beyond what is already common knowledge. He does criticise the lack of a camera for potentially missing out on ‘Generation Instagram’ who want to take selfies on their wrist, apparently.
Apple has already announced an event on March 9th, where it will go into more detail about the Apple Watch. Tim Cook has said it is planned to ship to customers in April.
Filed under: Apple Watch, iOS, iOS Devices Tagged: Apple, Apple watch, Fashion, iOS, iOS devices, Magazine, Newspaper, style, Sunday Times, Watch http://feeds.wordpre...ess.com/367156/ http://feeds.wordpre...ess.com/367156/ http://feeds.wordpre...ess.com/367156/ http://feeds.wordpre...ess.com/367156/ http://feeds.wordpre...ess.com/367156/ http://feeds.wordpre...ess.com/367156/ http://feeds.wordpre...ess.com/367156/
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Wonder Room at Selfridges in London houses fine jewelry and watches
A section of Selfridges located near the Wonder Room was boarded up earlier this month to allow for construction of the expected Apple Watch pop-up shop, sources say. The store-within-a-store concept will display various Apple Watch models and provide customers with a personalized shopping experience, potentially including One to One service for those interested in learning more about the wrist-worn device.
Apple is recruiting retail employees from nearby Apple Stores in London to fill Specialist vacancies at an upcoming Central London location, which is likely to be this Selfridges boutique. The pop-up shop is expected to be readied in time for the Apple Watch launch in April and will likely join Galeries Lafayette as one of multiple standalone Apple Watch stores that Apple plans to open throughout Europe.
Selfridges has the second-largest retail space in the United Kingdom behind competing high-end department store Harrods. The store offers a myriad of designer jewelry and accessories, such as watches, bracelets, earrings, necklaces, pendants and rings. With the Apple Watch positioned at least partially as a fashion item, the department store offers an ideal setting for the wrist-worn device to be displayed.
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According to the tipster that submitted the photos, there are security guards wearing "Apple Security" shirts monitoring the construction site, all but confirming that the external addition belongs to Apple. The company previously built a similar structure outside of the Flint Center as a demo area for the iPhone 6, iPhone 6 Plus and Apple Watch, so an exterior demo area would not be unprecedented.
Apple sent out invites for its "Spring Forward" media event earlier this week, and will also be providing a live stream of the event on its website for Mac, iPhone and iPad. The media event will take place at the Yerba Buena Center for the Arts in San Francisco on March 9th at 10:00 AM Pacific and should be focused on the Apple Watch ahead of the wrist-worn device's launch in April.
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We have received images of a white building under construction behind the Yerba Buena Center of the Arts, the venue for Apple’s ‘Spring Forward’ event on March 9th. The tipster said that security guards are patrolling the scene, wearing ‘Apple Security’ shirts, confirming the connection between the building and Apple.
Apple built a similar external structure for the Apple Watch’s original unveiling in September, which acted as a demo hall for the products (iPhone 6 and Apple Watch) that Apple had announced at the event prior. Given the similarities, it is likely that this is the purpose of this new building as well.
It is worth noting, however, that in the past Apple has simply used side rooms inside Yerba Buena for its demo areas. Unlike the Flint Center, previous events show that there is space for indoor demos if Apple wanted to use it.
More images after the break …
The Apple event on March 9th is Apple’s opportunity to explain more in-depth about the Apple Watch features and model offerings. Recently, Tim Cook has teased that the product will not only be able to replace car fobs, but also is somewhat water-resistant — as the CEO uses his own Watch ‘in the shower‘. Firm details on pricing and availability are also expected to be announced. There is also a chance that the company will talk about other software and hardware as well.
Apple has already announced it will be live streaming the event. Find full coverage of all the announcements on 9to5Mac.
Update: Another picture of the construction has been uploaded to Instagram:
Filed under: AAPL Company, Apple Watch, iOS, iOS Devices, Tech Industry Tagged: Apple event, demo, march 9th, mysterious, room, white building, Yerba Buena
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Find My iPhone was first released in June 2010 initially for the iPhone. Now, Find My iPhone allows you to track the location of your device, be it an iPhone, iPad or iPod Touch, in case it gets lost or stolen. This is a great benefit because when you locate your device using Find My iPhone, the device makes noise until it is found and will show you were it is located using Apple Maps. Recently, the police used Find My iPhone to track and save a woman’s life. However, Find My iPhone did require the device to be turned on and connected to the internet in order for it to work completely. New with iOS 8, you have the option to automatically send the location of the device to Apple when the battery is critically low. In this how-to I will discuss how to set up Find My iPhone, and how to use Find My iPhone.
Before we start discussing Find My iPhone, let’s have a brief discussion on the importance of having and knowing your Apple ID. Your Apple ID is used for your iCloud account. You will need to know what account you are using in order to use Find My iPhone. There are times when the Apple ID that is used for iCloud is being shared with your family members and some people will turn off everything to avoid getting family members data. You are able to change the iCloud account on the device so you each have your own account, and then you can properly set up Family Sharing, which would allow your family to have individual accounts with Apple and still share all of your purchases together. Also with the Apple ID that is being used for iCloud, you want it to be a valid, active email address because Apple will send you an email notifying you about the status of your device; be it was found, or put in lost mode. If the email address being used for iCloud, is not a valid, active email address you are able to change the email address associated with your Apple ID.
Now we are ready to discuss how to set up Find My iPhone.
To set up Find My iPhone first open up the Settings app and scroll down until you see iCloud. Tap on it and scroll down until you see Find My iPhone.
Then you are going to tap on Find My iPhone and make sure that Send Last Location is turned on, because by default it is turned off. When Send Last Location is turned on, the device will automatically send the location of it to Apple when the battery is critically low. This location will be available for 24 hours for you to see.
Now that we have Find My iPhone set up, let’s discuss how to use it in case the device gets lost or stolen. There are two different methods to go about doing this. The first method involves using the computer, and the second method involves using the Find My iPhone app on a different iOS device.
On the computer, open up your web browser and go to icloud.com and login with your Apple ID.
Then click on the Find My iPhone icon. It will then prompt you to reenter your Apple ID password.
Up at the top in center in green click on All Devices. It will list all of the devices you have associated with Find My iPhone.
From the list, select on the device name that you are looking for. This will then zoom in on the map and show you were the device is located. This will then give you three different options: Play Sound, Lost Mode, Erase Device. These options will also appear when using the Find My iPhone app and I will discuss what they mean after discussing how to use the Find My iPhone app.
On the iOS device, open up the Find My iPhone app and sign in with your Apple ID and password.
Tap on the device you want to find. You can do so by tapping on the icon of the device on the map, or by pressing on the green arrow in the upper left hand corner to see a list of all of the devices.
Down at the the bottom you have a couple of different options. Tapping on the green car in the lower left hand corner will open up the Maps app and give you driving or walking directions to your device. If you prefer to use a different GPS app, you have the option to do so.
Pressing on Actions in green down at the bottom in center gives you options to Play Sound, Lost Mode or Erase Device.
Pressing on the green i in the circle in the lower right hand corner, will allow you to change the style of the map: Standard, Hybrid and Satellite.
Play Sound will play an audible sound, even if the device is on vibrate or silent. This sound will keep going until the device is found. This is a great option if you loose your device in your house. Lost Mode allows you to track where the device has been over the last 24 hours. It allows you to lock your device and set up a message to display a contact number. This would prevent the person who finds your device to access any of the data on your device as well as allowing the person who finds it to call you. Erase will allow you to remotely delete everything on the device. This is a good idea in case you think you will never be able to access that device again and highly doubt it will get back to you, or you don’t want someone else accessing your data.
Now that you have Find My iPhone set up, I hope you find it useful to be able to track the location of your devices in case it gets lost or stolen. Let us know if you have used Find My iPhone and were successful in finding your devices.
Filed under: How-To Tagged: Apple ID, find my ipad, Find my iPhone, Find My iPod Touch, icloud, iOS 8
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Apple today released an updated aerial shot of the construction progress of its Campus 2 project in Cupertino, California. The new shot was made available on the City of Cupertino’s official websiteand continues to show the steady progress including more groundwork made on the future headquarters.
The latest image shows a different angle of the scene and some signs of progress on the ground, and the general project schedule remains unchanged. Building construction is expected to run through the end of next year while earthwork on the site is expected to wrap up in the next few months.
Earlier this week, Apple CEO Tim Cook shared that 2,400 glass panels for the future headquarters were being produced at Augsburg during his visit. Apple also provided an authorized ‘sneak peak’ of the construction site earlier this month.
You can follow the Apple Campus 2 project timeline with our comprehensive overview of the progress here including lots of aerial videos filmed by flying drones.
Filed under: AAPL Company Tagged: Apple, Apple Campus 2, campus 2, Cupertino
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