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iOS 9 content blocking extensions: Explained

Today, 05:46 PM

Posted By x-bot in iDevice News
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com...ions-explained'title="iOS 9 content blocking extensions: Explained"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_blw/public/field/image/2015/08/ios-9-content-blocking-extensions-hero.jpg?itok=MjRwu8nQ' /></a></p> <p class="intro">Content blockers aren't ad blockers. But that's what most people will use them for.</p> <p>Safari content blocking extensions don't automagically identify ads and prevent them from loading. Instead, they identify elements and resources on a web page and can, optionally, hide those elements and prevent those resources from loading. The goal is to show how fast the modern web—read: Safari—really is when you remove all the extraneous code that's been dumped on top of it. And they're coming as part of <a href="http://www.imore.com/ios-9">iOS 9</a>.</p> <p>The vast majority of the time the elements and resources blocked <em>will</em> be those used to serve ads. Other times they'll be things like social networking buttons, performance and audience analytics, article comments, navigation headers, "hamburger and basement" sidebars, and more.</p> <p class="disclaimer">Note: iOS 9 is currently in beta and governed by a non-disclosure agreement (NDA) that doesn't allow for screenshots or video. All the material contained in our iOS 9: Explained series is from previous, now public versions of iOS, from iOS 9 features shown off during the WWDC 2015 keynote, and from our coverage of the event, including our iOS 9 first look.</p> <h2>Content blocker compatibility</h2> <p>Content blocking extensions require Safari or an app using the new Safari View Controller in iOS 9 to work. They also require 64-bit processors to handle the work. That means content blocking extensions are compatible with iOS devices released in 2013 or later—the ones that include a 64-bit Apple A7 processor or later. In addition to any iPhones and iPads Apple announces this fall, that list currently includes:</p> <ul class="col2"><li>iPhone 6</li> <li>iPhone 6 Plus</li> <li>iPhone 5s</li> <li>iPhone 5c</li> <li>iPhone 5</li> <li>iPad Air</li> <li>iPad mini 2</li> <li>iPod touch 6</li> </ul><p>That means content blockers won't work with iPhone 4s, iPad 2, iPad 3, iPad mini, iPod touch 5, or with apps that use the old UIWebView or UKWebView controllers.</p> <h2>Content blocking basics</h2> <p>Blocking content, especially ads, has been common on desktop browsers for a while. With content blocking extensions, however, Apple is formalizing them for OS X and, for the first time, making them available on the iPhone and iPad. Apple is also fundamentally changing the way content blockers work.</p> <p>In the past, content blockers were services that Safari consulted at load time. That meant the act of blocking content itself could reduce performance, and information about the page being visited could be shared with the service doing the blocking. In some cases, that meant the blockers themselves could theoretically be worse than the content or even malicious.</p> <p>Apple doesn't want to replace heavy CSS and JavaScript with just-as-heavy plug-ins, and they don't want to replace ad trackers with blocker trackers. They want something that's genuinely fast, light, and performance-focused. And they want something that's private and secure.</p> <p>That's also the biggest difference between content blockers and content cleaners, like Safari Reader. With Reader, which debuted in iOS 5, the content is loaded first, including ads, scripts, and everything else, and then its re-rendered for maximum legibility. So, ads still get displayed, no matter how briefly, and hits still get tracked.</p> <p>With blockers, the content is never loaded.</p> <h2>A brief history of Extensibility</h2> <p><a href='http://www.imore.com/ios-9-content-blocking-extensions-explained' title="iOS 9 content blocking extensions: Explained"><img src='http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2015/01/action_extensions_iphone_6_plus_macro_hero.jpg?itok=LVSJ9SHB' /></a></p> <p><a href="http://www.imore.com/extensibility">Extensibility</a>, introduced in iOS 8, is one of the most important advances in the recent history of mobile computing. They unbundle apps so features are no longer trapped in a single binary but can present remote interface and functionality in the system, in other apps, and even on other devices.</p> <p>With Extensibility, apps can project widgets into Notification Center's today view; provide custom upload and update functionality, and custom actions in Share Sheets; hook filters into the Photos app; provide custom keyboards system-wide; access your files anywhere via iCloud Drive or third-party document providers like Dropbox or Google Drive; fill in passwords or translate text right inside the Safari browser; and process data on your iPhone and display it on your Apple Watch.</p> <p>And they can do all this while maintaining the high level of security built into iOS. That's because the app that's receiving the interface has no visibility into the data that interface is showing. It's just the host, not the container.</p> <ul><li><a href="http://www.imore.com/extensibility-ios-8-explained">Extensibility: Explained</a></li> </ul><h2>How content blocking extensions work</h2> <p>With content blocking extensions in iOS 9 (and now OS X as well), what's being blocked needs to be declared ahead of time. That way nothing gets consulted at load time and nothing about the page itself gets shared with anyone.</p> <p>Content blockers, like other extensions, are hosted inside an app that gets downloaded from the App Store. Also, like any other extension, content blockers aren't enabled by default. You have to go to Settings &gt; Safari &gt; Content Blockers and switch them on.</p> <p>Unlike other extensions, once enabled you don't have to tap a Share button to invoke content blockers or cycle through a set of options to use them. Content blockers are on all the time and applied automatically.</p> <p>Here's a simulation of what iMore would look like with ads blocked (red) and with navigation and non-essential text fields (orange) hidden.</p> <p><a href='http://www.imore.com/ios-9-content-blocking-extensions-explained' title="iOS 9 content blocking extensions: Explained"><img src='http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2015/08/ios-9-review-content-blocker-results.jpg?itok=kpsM9vVv' /></a></p> <p>Developers can add action extensions as well, to make it easier to add or remove specific sites or content types, for example, but otherwise content blockers really are "set it and forget it".</p> <h2>Content blockers for developers</h2> <p>To create a content blocker, developers add a Content Blocker Extension template in Xcode and create a list of rules in a JSON file. The rules define what gets blocked. The rules contain triggers and actions. Triggers determine when the rules get run and actions determine what happens when they do.</p> <p>For page elements like divisions (div), the trigger can be as simple as coming across a CSS class and the action, setting its display property to "none". For example, if "#about-the-author" is encountered it can be made to go away or if ".hulk-all-caps" is found it can be forced into lowercase.</p> <p>Developers can choose to target all domains, or to include or exclude specific domains. They can also choose to target all resources or to include or exclude specific resources.</p> <p>For scripts, it can be as simple as blocking them from loading. Again, developers can choose all scripts or to include or exclude specific scripts, and to exclude first party (same scheme, domain, and port as the page itself) or third party scripts.</p> <p>Filtering is handled by regular expression (regex). Developers can even create rules that, if the proper conditions are met, negate other rules. So, to prevent anything about "special editions" from showing or loading, you could hide or block "special" except when it's part of "despecialized".</p> <p>Once the content blocking extension is downloaded and enabled, Safari will compile the extension's rules into bytecode and apply them whenever it loads a website. If an app uses the new Safari View Controller, then the same will happen in the in-app browser as well.</p> <p>That makes the extensions incredibly efficient and, because the extension has no idea what page is being loaded, incredibly private.</p> <p>Since developers can provide ways to change rules in the app that contains the extension, in action extensions, and in Settings, developers can notify Safari about updates and have the rules recompiled. That includes when white lists or black lists are imported or re-imported, sites are added or removed, different elements or resources are enabled or disabled, etc.</p> <h2>The ethics of content blocking</h2> <p>There's no denying content blockers are well thought out and well executed. And when they're running, Safari <em>flies</em>. If Apple succeeds at nothing else, they'll succeed in making it wickedly obvious <a href="http://www.theverge.com/2015/7/20/9002721/the-mobile-web-sucks">who's really to blame</a> for poor mobile performance.</p> <p>The speed difference, especially on <a href="http://thenextweb.com/apple/2015/08/24/ios-9-content-blocking-will-transform-the-mobile-web-ive-tried-it/">large media sites</a>, is ludicrous. It's like unhitching a trailer filled with lead and watching a truck, no longer burdened, take off like a rocket.</p> <p>Unfortunately, there's also no denying that it's ethically questionable.</p> <p>Free web sites aren't free. Even if there's no pay wall, there's still a value exchange: You "pay" with attention and data, just like you do Google Search and Gmail. Blocking the elements and resources that collect the attention and data is effectively withholding payment. Some might call that a protest. Others, stealing.</p> <p>Whether or not it's analogous to <a href="http://fortune.com/2015/01/16/fox-dish-dvr-lawsuit/">commercial skipping</a> on a DVR, <a href="http://theoatmeal.com/comics/game_of_thrones">torrenting TV shows</a>, or cracking and pirating apps, or whether it's closer to <a href="http://www.marco.org/2015/08/11/ad-blocking-ethics">pop-up blocking</a>, <a href="https://www.eff.org/issues/do-not-track">do not track</a>, or even the <a href="http://www.apple.com/ca/hotnews/thoughts-on-flash/">push-back against Adobe Flash</a>, is beyond the scope of this explainer.</p> <p>When you add <a href="http://www.theguardian.com/technology/2015/aug/05/yahoo-users-malvertising-campaign-malware">malvertising</a> to the mix, who broke what social contract first might well be a moot point anyway.</p> <p>Indisputably, an ethical form of content blocking would prevent an entire site from loading. If someone determines that a site is over the line on advertising or anything else, they can add it to the list and, if they ever click a link or type in a URL that tries to take them back to that site, the browser or web view prevents it and reminds them they've blocked it. Site blocking would also protect artistic integrity in cases where, for example, a creator considers a web font integral to their design.</p> <p>Beyond that, what's acceptable is something everyone will have to decide for themselves.</p> <h2>A brave new web</h2> <p>Optimists will hope that providers like Google Ad Exchange will clean up their act or sites like iMore will be able to make a go of ethical <a href="https://stratechery.com/2014/buzzfeed-tech-company/">native advertising</a> and sponsorship models. Pessimists, that advertorials and <a href="https://www.eff.org/deeplinks/2015/02/under-senate-pressure-verizon-improves-its-supercookie-opt-out">supercookies</a> from providers like Verizon will expand to fill the void and sites like iMore will give way to sites like Buzzfeed.</p> <p>I'll save my personal opinions on content blockers for my iOS 9 review, coming this fall when Apple ships, so for now I'll leave it at this—<a href="http://www.imore.com/content-blockers-bad-ads-and-what-were-doing-about-it">mobile ads served both publishers and readers poorly</a> long before content blockers. Little could change or everything could change. The future is tough to predict even when, later, it's obvious in hindsight.</p> <div class="devicebox"> <h3><a href="http://www.imore.com/ios-9">iOS 9</a></h3> <p><a href="http://www.imore.com/ios-9"><img src="http://www.imore.com/sites/imore.com/files/field/image/2015/07/ios-9-custom-thumb.jpg" /></a></p> <ul><li><a href="http://www.imore.com/ios-9-first-look">iOS 9 Preview</a></li> <li><a href="http://www.imore.com/ios-9-faq">iOS 9 FAQ</a></li> <li><a href="http://www.imore.com/ios-9-help">iOS 9 Help</a></li> <li><a href="http://www.imore.com/ios-9">iOS 9 News</a></li> <li><a href="http://forums.imore.com/ios-9/">iOS 9 Discussion</a></li> </ul></div> <div> <style> <!--/*--><![CDATA[/* ><!--*/ <!--/*--><![CDATA[/* ><!--*/ <!--/*--><![CDATA[/* ><!--*/ .devicebox { background-color: #5CB8DB; border: 1px solid #E2E9EB; float: right; display: block; margin: 0 0px 10px 10px; max-width: 350px; overflow: hidden; width: 50%; } .devicebox h3 { background: #8D98BD; font-family: "camptonmedium",sans-serif; font-size: 20px; margin-bottom: 0; margin-top: 0; padding: 0; text-align: center; } .devicebox h3 a { display: block; line-height: 30px; padding: 0 10px; } .devicebox h3 a:hover { background: #7e88aa; text-decoration: none; } .devicebox .video { margin: auto; } .devicebox p, .entry-content .devicebox p > img, .devicebox img { margin: 0px; max-width: 100%; padding: 0px; } div .devicebox *, div .devicebox li, div .devicebox a:active, div .devicebox a:hover, div .devicebox a:link, div .devicebox a:visited { color: #fff; } .devicebox a:hover { text-decoration: underline; } .devicebox p, .devicebox ul li, .devicebox ol li { font-size: 16px; padding: initial; } .devicebox ul { margin: 0; padding: 0.5em 1em 1em 30px; } .devicebox ul li { display: list-item; line-height: 24px; list-style: disc outside none; } .devicebox ul li:before { display: none; } .devicebox p ~ p { padding: 0px 15px 15px; line-height: 1.25; } .devicebox p:first-of-type + p { padding: 15px; } div *:last-of-type + .devicebox, div *:last-of-type + div ~ .devicebox { float: none; margin: 0 auto 30px; max-width: 700px; min-height: 225px; position: relative; width: 100%; } div *:last-of-type + .devicebox .video, div *:last-of-type + div ~ .devicebox .video { bottom: 0px; left: 50%; position: absolute; right: 0px; top: 30px; } div *:last-of-type + .devicebox .video_iframe, div *:last-of-type + div ~ .devicebox .video_iframe { height: 100%; padding: 0px; } div *:last-of-type + .devicebox h3 + p, div *:last-of-type + div ~ .devicebox h3 + p { bottom: 0; left: 50%; overflow: hidden; position: absolute; right: 0; top: 30px; width: 50% } div *:last-of-type + .devicebox h3 + p img, div *:last-of-type + div ~ .devicebox h3 + p img { float: right; height: 100%; width: auto; } div *:last-of-type + .devicebox ul, div *:last-of-type + div ~ .devicebox ul, div *:last-of-type + .devicebox p, div *:last-of-type + div ~ .devicebox p { width: 43%; } @media all and (max-width: 500px) { .devicebox { float: none; margin: 0 0 30px; max-width: 100%; width: 100%; } div *:last-of-type + .devicebox .video, div *:last-of-type + div ~ .devicebox .video { left: 0; position: relative; top: 0; } div *:last-of-type + .devicebox .video_iframe, div *:last-of-type + div ~ .devicebox .video_iframe { padding-bottom: 56.25%; } div *:last-of-type + .devicebox h3 + p, div *:last-of-type + div ~ .devicebox h3 + p { left: 0; position: relative; top: 0; } div *:last-of-type + .devicebox ul, div *:last-of-type + div ~ .devicebox ul { width: auto; } } /*--><!]]]]]]><![CDATA[><![CDATA[>*/ /*--><!]]]]><![CDATA[>*/ /*--><!]]>*/ </style></div> </div></div></div><br clear='all'/><br/><br/><a href="http://rc.feedsportal.com/r/238385028313/u/49/f/616881/c/33998/s/4972ebf3/sc/15/rc/1/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238385028313/u/49/f/616881/c/33998/s/4972ebf3/sc/15/rc/1/rc.img" border="0"/></a><br/><br/><a href="http://rc.feedsportal.com/r/238385028313/u/49/f/616881/c/33998/s/4972ebf3/sc/15/rc/2/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238385028313/u/49/f/616881/c/33998/s/4972ebf3/sc/15/rc/2/rc.img" border="0"/></a><br/><br/><a href="http://rc.feedsportal.com/r/238385028313/u/49/f/616881/c/33998/s/4972ebf3/sc/15/rc/3/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238385028313/u/49/f/616881/c/33998/s/4972ebf3/sc/15/rc/3/rc.img" border="0"/></a><br/><br/><a href="http://da.feedsportal.com/r/238385028313/u/49/f/616881/c/33998/s/4972ebf3/sc/15/a2.htm"><img src="http://da.feedsportal.com/r/238385028313/u/49/f/616881/c/33998/s/4972ebf3/sc/15/a2.img" border="0"/></a><img width="1" height="1" src="http://pi.feedsportal.com/r/238385028313/u/49/f/616881/c/33998/s/4972ebf3/sc/15/a2t.img" border="0"/><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/4972ebf3/sc/15/mf.gif' border='0'/><img src="http://feeds.feedburner.com/~r/TheIphoneBlog/~4/PKz_mD9Fy0o" height="1" width="1" alt=""/>

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Apple seeds eighth OS X El Capitan beta to developers, si...

Today, 05:11 PM

Posted By x-bot in iDevice News
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com...eta-developers'title="Apple seeds eighth OS X El Capitan beta to developers, sixth beta hits for Public testers"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_blw/public/field/image/2015/07/os-x-el-capitan-install-hero.jpg?itok=IZ1qvVEG' /></a></p> <p>A new beta of <a href="http://www.imore.com/os-x-el-capitan">OS X El Capitan</a> has been seeded to developers by Apple. This marks the eight beta, which is now available from the <a href="https://developer.apple.com/osx/download/">Mac Developer Resource Center</a>, as well as from the Update tab of the Mac App Store for developers who are already using a previous beta. Additionally, Apple has seeded the sixth beta for members of its <a href="https://beta.apple.com/sp/betaprogram/">Public Beta Software Program</a>.</p> <p>OS X El Capitan is expected to arrive for consumers at some point this fall. Upon its arrival, it will offer several improvements, including a new Notes experience, enhanced Spotlight, and many other behind the scenes improvements.</p> </div></div></div><br clear='all'/><br/><br/><a href="http://rc.feedsportal.com/r/238384982974/u/49/f/616881/c/33998/s/4972d459/sc/28/rc/1/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238384982974/u/49/f/616881/c/33998/s/4972d459/sc/28/rc/1/rc.img" border="0"/></a><br/><br/><a href="http://rc.feedsportal.com/r/238384982974/u/49/f/616881/c/33998/s/4972d459/sc/28/rc/2/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238384982974/u/49/f/616881/c/33998/s/4972d459/sc/28/rc/2/rc.img" border="0"/></a><br/><br/><a href="http://rc.feedsportal.com/r/238384982974/u/49/f/616881/c/33998/s/4972d459/sc/28/rc/3/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238384982974/u/49/f/616881/c/33998/s/4972d459/sc/28/rc/3/rc.img" border="0"/></a><br/><br/><a href="http://da.feedsportal.com/r/238384982974/u/49/f/616881/c/33998/s/4972d459/sc/28/a2.htm"><img src="http://da.feedsportal.com/r/238384982974/u/49/f/616881/c/33998/s/4972d459/sc/28/a2.img" border="0"/></a><img width="1" height="1" src="http://pi.feedsportal.com/r/238384982974/u/49/f/616881/c/33998/s/4972d459/sc/28/a2t.img" border="0"/><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/4972d459/sc/28/mf.gif' border='0'/><img src="http://feeds.feedburner.com/~r/TheIphoneBlog/~4/4316OEDIu7E" height="1" width="1" alt=""/>

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Google On iPhone and iPad app now available for controlli...

Today, 04:33 PM

Posted By x-bot in iDevice News
Earlier this month, Google announced plans to compete with Apple's AirPort wireless routers with their own Wi-Fi router, OnHub. Now the company has released its companion app for OnHub for the iPhone and iPad, called Google On. It allows owners of the router to quickly set it up, control and improve their network connection and more.
Here are the features for Google On:

  • Set up your OnHub in just a few minutes
  • Learn how to improve your Wi-Fi connection if there's a slowdown
  • Run a network check to test your connection speed
  • Easily share your network name and password to friends &amp; family
  • Make changes to your settings, such as your network name or password
  • Remotely provide or receive help from friends and family

The Google Store has a listing for the OnHub router for $199.99, but it is currently shown as being out of stock. Other retail stores are expected to start selling the router soon.
Check out OnHub from the Google Store ($199.99) Thanks to Tony for the tip!





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iMore survey shows ultra-high levels of Apple Watch usage

Today, 04:01 PM

Posted By x-bot in iDevice News
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com...-study-2015-q2'title="iMore survey shows ultra-high levels of Apple Watch usage"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_blw/public/field/image/2015/08/apple-watch-survey-q2-2015-hero.jpg?itok=McIBB3aq' /></a></p> <p class="intro">93% use the Apple Watch five or more days a week, 95% for eight or more hours a day.</p> <p>There's been a lot of debate over how well the <a href="http://www.imore.com/apple-watch">Apple Watch</a> is selling. That's to be expected. Apple not only launched a new product category but the category itself is still new. Even with hard numbers, there would be very little in the way of context to understand what they mean and that won't change for a year or more. That's why, for iMore's inaugural Apple Watch survey, we chose to focus on something else entirely—not how the Apple Watch is doing but what we're all are doing with it.</p> <p>For two weeks in July we collected answers using <a href="http://surveymonkey.com">Survey Monkey</a> and over 8000 of you were kind enough to respond. Here's what you told us. <!--break--></p> <p><a href="http://master.imore.com/sites/imore.com/files/infographics/apple-watch-survey-2015-q2-final-xl.jpg" target="infographic"><img src="http://master.imore.com/sites/imore.com/files/infographics/apple-watch-survey-2015-q2-final-xl.jpg" alt="" class="image-xlarge" /></a></p> <h2>Who's using the Apple Watch?</h2> <p>We asked some basic demographic information to get started. 11% identified as female, which is far less than the 36% that make up iMore's U.S. audience, according to <a href="https://www.quantcast.com/imore.com?qcLocale=en_US">Quantcast</a>. 70% came from the U.S., which is more than the 50% Quantcast measures. So this survey skewed more towards males in the U.S. than our typical readership.</p> <p><a href='http://www.imore.com/apple-watch-usage-survey-study-2015-q2' title="iMore survey shows ultra-high levels of Apple Watch usage"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_blw/public/field/image/2015/08/rene-apple-watch-pensive-hero.jpg?itok=xKNt4gs0' /></a></p> <p>31% said they were in their 30s, compared to 22% in their 40s, 20% in their 20s, 12% in their 50s, 9% over 60, and 6% under the age of 20. The scale we used for age doesn't match the one Quantcast uses so a direct comparison there isn't possible. We'll correct that in a future survey.</p> <h2>Which Apple Watches are people using?</h2> <p>The Apple Watch was announced in September of 2014, shown off again in March of 2015, and shipped in April of 2015. Quantities were limited from the outset and some models, including the space black stainless steel and pink sport, took much longer to ship then others.</p> <p><a href='http://www.imore.com/apple-watch-usage-survey-study-2015-q2' title="iMore survey shows ultra-high levels of Apple Watch usage"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2015/08/anthony-apple-watch-modular-hero.jpg?itok=oPUgoLdN' /></a></p> <p>That said, 30% of our readers received their Apple Watch in June. 27% received it in April, 22% in May, and 20% in July. The vast majority of our readers, 80% in all, got 42 mm models. 20% got 38mm.</p> <ul><li>48% got space gray aluminum.</li> <li>26% got polished stainless steel.</li> <li>20% got silver aluminum.</li> <li>4% got space black.</li> <li>Below 1% got yellow gold.</li> <li>Below 1% got rose gold.</li> </ul><p>While every Apple Watch came with a band, additional bands could also be bought separately. As with the Watches, some bands were more highly constrained than others. Modern buckles, for example, became available for individual purchase in August, after our survey ended. Space black link bracelets and Edition bands have not been made available for separate purchase.</p> <ul><li>88% own a sport band.</li> <li>13% own a Milanese loop. </li> <li>10% own a leather loop.</li> <li>6% own a link bracelet.</li> <li>6% own a classic buckle. </li> <li>2% own a modern buckle accounted. </li> </ul><p>Apple made Watch bands easy to switch. 16% said they change the watch bands occasionally. 11% change weekly and 8%, daily. AppleCare was purchased by just over 40%.</p> <h2>How much do people use the Apple Watch?</h2> <p>The reason we didn't run a popularity or satisfaction survey is because iMore is frequented by Apple customers and people invested in the Apple ecosystem. Given that, a usage survey seemed ideally suited to our readership. Still, based on some of the media coverage, we weren't sure what kind of numbers we'd get. It turns out, we got high ones.</p> <p><a href='http://www.imore.com/apple-watch-usage-survey-study-2015-q2' title="iMore survey shows ultra-high levels of Apple Watch usage"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_blw/public/field/image/2015/08/georgia-dog-apple-watch-motion-hero.jpg?itok=FefQrWwy' /></a></p> <p>93% of those who took the iMore survey wear the Apple Watch 5 or more days a week. 95% wear their Apple Watch for 8 hours or more a day and 79% wear it for 12 hours or more a day. Next we asked which features are most important to our readers.</p> <ul><li>98% say notifications are the most important.</li> <li>84% say timekeeping. </li> <li>77% say health and fitness.</li> <li>72% say communications. </li> <li>44% say Apple Pay and Passbook.</li> <li>42% say information lookup (calendar, maps, stocks, weather, etc.).</li> <li>23% say remote control or home automation.</li> </ul><p>Since usage doesn't exist in a vacuum we did want to ask how well the major features were working for our readers. Reliability may be only one factor that determines usability, but it's an important one.</p> <ul><li>98% found notifications to be reliable.</li> <li>90% found Move tracking to be reliable.</li> <li>86% found Siri to be reliable.</li> <li>84% found Exercise tracking to be reliable.</li> <li>84% found Stand tracking to be reliable.</li> <li>79% found Workout tracking to be reliable.</li> <li>72% found app loading/updating to be reliable.</li> <li>60% found Apple Pay to be reliable.</li> </ul><p>App performance is currently constrained by the Bluetooth and Wi-Fi connection that has to transfer processing and other logic between iPhone and Apple Watch. For Apple Pay, I wish that we'd broken out where reliability issues were occurring, on-device or with the NFC terminals at retail. Likewise, what issues were being experienced in Workouts.</p> <p>The Apple Watch includes a new interface paradigms in the digital crown and Force Touch, but also skews more towards Siri for voice control and dictation for text input than any previous Apple product. We were curious how that worked out in the real world.</p> <ul><li>99% use the Digital Crown, 82% use it daily, and 68% use it several times a day or more.</li> <li>99% use Force Touch, 78% use it daily, and 31% use it several times a day or more. </li> <li>95% use Siri, 50% use it daily, and 31% who use it several times a day or more. </li> <li>88% use Dictation, 42% use it daily, and 26% use it several times a day or more. </li> </ul><p>The Digital Crown is primarily used to return to the clock face or home screen, to scroll through options, sometimes to zoom, and sometimes to commit changes. Force Touch is used to bring up contextual menus of important but non-critical options. Siri is used to retrieve information and perform actions. Dictation is used for speech-to-text.</p> <p>Some of those are frequent and routine tasks. Others depend more on the context of use. I wish we'd asked <em>how</em> the navigation methods were being used—digital crown for returning to clock face vs. scrolling lists—so we could gain greater insight. We'll strive to include that in a future survey.</p> <h2>How do people keep time on the Apple Watch?</h2> <p>The Apple Watch isn't a watch the same way the iPhone is a phone. On the iPhone, the phone is just an app. On the Apple Watch, timekeeping is almost its own interface mode. That's an indicator of how important Apple thinks it is and what sort of primacy it requires on the wrist.</p> <p><a href='http://www.imore.com/apple-watch-usage-survey-study-2015-q2' title="iMore survey shows ultra-high levels of Apple Watch usage"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2015/08/serenity-apple-watch-utility-hero.jpg?itok=31UaWVxq' /></a></p> <p>So, we wanted to find out not just how our readers kept time but how they customized their time-keeping. Almost 37% change their clock face weekly. 18% change monthly, and 13% change daily.</p> <ul><li>56% use the Modular clock face at least occasionally. </li> <li>55%use the Utility clock face.</li> <li>21% use the Simple clock face.</li> <li>19% use the Chronograph clock face.</li> <li>18% use the Mickey Mouse clock face.</li> <li>18% use the Color clock face.</li> <li>13% use the Solar clock face.</li> <li>12% use the Astronomy clock face.</li> <li>10% use the Motion clock face.</li> <li>7% use the X-Large clock face.</li> </ul><p>X-Large is also used for accessibility so it has importance beyond the raw number.</p> <p>Most clock faces allow for complications and a few allow for several complications. Over 19% change their clock faces and/or complications either for weekends or for school, and 12% either for workouts or when at home.</p> <ul><li>81% use date.</li> <li>78% use weather.</li> <li>71% use activity.</li> <li>60% use calendar.</li> <li>54%, use battery.</li> <li>18% use sunset/sunrise.</li> <li>12% use moon-phase.</li> <li>6% use stocks.</li> </ul><p>The Apple Watch also includes several other time keeping features. On iOS, they're all bundled together in the Clock app. On the Apple Watch, there are distinct Alarm, Timer, Stop Watch, and World clock apps.</p> <ul><li>80% use the Alarm app, 40% daily or more. 18% use the Alarm complication.</li> <li>88% use the Timer, 27% daily or more. 22% use the Timer complication.</li> <li>65% use the Stop Watch, 8% daily or more. 10% use the Stop Watch complication.</li> <li>57% use the World Clock, 14% daily or more. 16% use the World Clock complication. 45% use the World Clock glance.</li> </ul><h2>How do people stay connected with the Apple Watch?</h2> <p>**** Tracy, James Bond, Michael Knight, and countless other sci-fi characters have made many of us long for the ability to use our watches as a communicator. That's why it's no surprise so many of us do. Likewise Messages.</p> <p><a href='http://www.imore.com/apple-watch-usage-survey-study-2015-q2' title="iMore survey shows ultra-high levels of Apple Watch usage"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_blw/public/field/image/2015/08/serenity-apple-watch-talking-hero.jpg?itok=H4tUL5ZG' /></a></p> <p>Mail was more interesting because the current version of watch OS makes it read-only. (Sending mail is coming with watch OS 2 this fall.) Sketches, Taps, and Heartbeats only work with another Apple Watch owner, so with that in mind at least occasional usage still seems high.</p> <ul><li>91% take and make phone calls, 36% daily or more.</li> <li>99% send and receive Messages, 84% daily or more. </li> <li>86% read Mail, 59% daily or more.</li> <li>51% send and receive Sketches, 10% daily or more. </li> <li>58% send and receive Taps, 19% daily or more. </li> <li>55% send and receive Heartbeats, 17% daily or more.</li> </ul><p>We didn't break out sending and receiving—how many people use the Apple Watch to handle incoming communications versus how many initiate communications. That's something I hope we can ask about in the future.</p> <h2>How do people keep informed with the Apple Watch?</h2> <p>The original PDAs were literally personal digital assistants meant to help with information management—namely our contacts, calendars, and the like. The iPhone added internet information to the mix, with widget-like apps to keep track of weather, stocks, and more. The Apple Watch carriers on many of these functions. Unlike the iPhone, however, the Apple Watch doesn't have a web browser or web rendering capabilities. That makes it dependent on apps as a front end for web data.</p> <ul><li>97% check the weather, 74% daily or more.</li> <li>89% check Maps, 19% daily or more. </li> <li>94% check theirs calendars, 64% daily or more.</li> <li>41% check stocks, 15% daily or more.</li> </ul><h2>How do people stay healthy and fit with their Apple Watches?</h2> <p>Quantified life in general and fitness trackers in particular have gained attention over recent years. Passive accountability has always been a strong motivator for some, but with the Apple Watch that accountability has also become <em>active</em>. We were curious how, if at all, this helped people change their behaviors.</p> <p><a href='http://www.imore.com/apple-watch-usage-survey-study-2015-q2' title="iMore survey shows ultra-high levels of Apple Watch usage"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2015/08/rick-apple-watch-kettle-bell-hero.jpg?itok=MLknnhKs' /></a></p> <p>For the Stand alert, we wanted to know if people used it, if they turned it off, or if they left it on but simply ignored it. (Like gym memberships, sometimes having is easier than using.)</p> <ul><li>25% stand up every time they get an alert.</li> <li>46% stand up most of the time.</li> <li>15% stand up some of the time or less.</li> <li>14% turn them off.</li> <li>1% leave them on but ignore them.</li> </ul><p>Getting 86% of people up and moving around, even some of the time, is terrific. Getting 71% up most of the time is beyond terrific.</p> <p>The Apple Watch also tries to get owners to hit 30 minutes of brisk exercise a day. While the time doesn't change, getting your heart rate up and keeping it up for those 30 minutes is what counts.</p> <ul><li>38% achieve their exercise goal 5-7 days a week.</li> <li>26% achieve it 3-4 days a week.</li> <li>16% achieve it 1-2 days a week.</li> <li>12% don't use it.</li> </ul><p>88% of people at least keeping aware of their activity is likewise heartening. 64% achieving their goal more than 3 times a week is inspiring.</p> <p>Move goals, which counts calories burned, can be set and adjusted over time. Here the goal isn't to do strenuous exercise but just to keep moving.</p> <ul><li>52% achieve their move goal 5-7 days a week.</li> <li>28% achieve it 3-4 days a week.</li> <li>8% achieve it 1-2 days a week.</li> <li>12% don't use it.</li> </ul><p>That's over 88% who monitor the move ring, and over 80% who achieve their calorie burning goals at least 3 days a week. I do wish we'd asked about general fitness levels and behavior as well, to try and get a better idea of what kind of changes, if any, took place with Apple Watch usage, but every survey is a balance of how much you can ask before people stop answering.</p> <p>For the Workout app, we simply asked what types of workouts people were using. Since the Workout app has an "Other" category, we included it.</p> <ul><li>64% track outdoor walks</li> <li>32% track outdoor runs.</li> <li>38% track "other" workouts.</li> <li>25% track indoor walks.</li> <li>16% track indoor runs.</li> <li>15 % track elliptical. </li> <li>7% track stairs.</li> <li>5% track rowing.</li> <li>14% don't use it.</li> </ul><p>I hope we can explore "other" in more detail in the future to find out what kinds of workouts are being tracked that the Apple Watch doesn't already break out.</p> <h2>How do people use Passbook and Apple Pay on the Apple Watch?</h2> <p>Passbook, which will change names to Wallet as part of watchOS 2 this fall, collects together cards, tickets, and other passes, as well as credit and debit cards as part of Apple Pay. We wanted to know how our readers were using it.</p> <p><a href='http://www.imore.com/apple-watch-usage-survey-study-2015-q2' title="iMore survey shows ultra-high levels of Apple Watch usage"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_blw/public/field/image/2015/08/rene-apple-watch-apple-pay-hero.jpg?itok=iwztQXu4' /></a></p> <ul><li>48% use Passbook to pay for purchases at stores like Starbucks. </li> <li>28% use it for boarding passes at airports and other travel stations. </li> <li>22% for ticketing at movie theaters or other events. </li> <li>36% don't use it.</li> </ul><p>Unlike Passbook, which can be used everywhere, Apple Pay has only been available in the U.S. since last October and in the U.K. since June. Availability also depends on the card issuer and the point of purchase. That made it tougher to ask about usage numbers.</p> <ul><li>32% use Apple Pay always, if available.</li> <li>12% use it frequently, if available.</li> <li>18% use it occasionally, if available.</li> <li>12% don't use it, even if available.</li> <li>21% can't use it because it's not available to them.</li> </ul><p>All told, that's 62% using Apple Pay at least occasionally or more on their Apple Watch.</p> <h2>How do people use notifications on the Apple Watch?</h2> <p>Convenience has often been cited as one of the primary reasons to use an Apple Watch, and notifications as one of the primary conveniences.</p> <p><a href='http://www.imore.com/apple-watch-usage-survey-study-2015-q2' title="iMore survey shows ultra-high levels of Apple Watch usage"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2015/08/serenity-apple-watch-activity-notification-hero.jpg?itok=iZ2atFO6' /></a></p> <p>We weren't just curious about whether or not our readers use notifications, because we suspected they do in droves, but how they set up their notifications. Apple Watch allows for sound, haptic "taps", both, or neither.</p> <ul><li>99% use Messages alerts, 49% with sound and haptics, 2% just sound, 48% just haptics.</li> <li>93% use Reminders alerts, 44% with sound and haptics, 3% just sound, 46% just haptics.</li> <li>93% use Activity alerts, 44% with sounds and haptics, 2% ust sound, 48% just haptics. </li> <li>91% use Calendar alerts, 41% with sound and haptics, 3% just sound, and 47% just haptics. </li> <li>77% use Mail alerts, 35% with sound and haptics, 3% just sound, 40% just haptics.</li> </ul><p>We didn't ask, but it'd be interesting to see how many people leave on sound to make absolutely sure they don't miss an alert and how many go haptics-only to make notifications less obtrusive. Also, there's no built-in Reminders app on Apple Watch as there is on iOS and OS X, so notifications is the only way to stay on top of them unless and until your install an App Store app.</p> <h2>How do people use glances on the Apple Watch?</h2> <p>Notifications are bits of data that appear briefly, on top of any screen, to alert you to some bit of presumably important information. Glances are bits of data that persist in a defined space, waiting for you to seek them out.</p> <p><a href='http://www.imore.com/apple-watch-usage-survey-study-2015-q2' title="iMore survey shows ultra-high levels of Apple Watch usage"><img src='http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2015/08/rick-apple-watch-music-glance-hero.jpg?itok=vpEsGZY0' /></a></p> <p>Where notifications are push, glances are pull. That made for an interesting comparison. Glances can also be uninstalled, so we asked about that as well.</p> <ul><li>86% use the Activity glance , 63% daily or more. 7% don't use it, 7% uninstalled it.</li> <li>86% use the Heartbeat glance, 36% daily or more. 9% don't use it, 4% uninstalled it. </li> <li>85% use the Weather glance, 58% daily or more. 6% don't use it, 9% uninstalled it.</li> <li>85% use the Battery glance, 48% daily or more. 10% don't use it, 5% uninstalled it.</li> <li>82% use the Now Playing glance, 44%daily or more. 13% don't use it, 5% uninstalled it.</li> <li>45% use the World Clock glance, 11.35% daily or more. 26% don't use it, 29% uninstalled it. </li> <li>82% use the Calendar glance, 50% daily or more. 8% don't use it, 10% uninstalled it. </li> <li>36% use the Stocks glance, 14% daily or more. 29% don't use it, 36% uninstalled it. </li> <li>35% use the Maps glance, 11% daily or more. 15% don't use it, 20% uninstalled it.</li> </ul><p>We didn't ask about App Store glances in this survey but will in the future.</p> <h2>How do people use apps on the Apple Watch?</h2> <p>Apple Watch apps are currently extensions that have their interface on the Watch but their logic on the iPhone. Native apps will be coming with watchOS 2 this fall, but for now all processing needs to be done on the iPhone. That makes Apple Watch apps slower to load and prevents most functionality from working when disconnected from the iPhone.</p> <p><a href='http://www.imore.com/apple-watch-usage-survey-study-2015-q2' title="iMore survey shows ultra-high levels of Apple Watch usage"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2015/08/georgia-apple-watch-pcalc-hero.jpg?itok=D1LqZwsn' /></a></p> <p>Limited as they are, that didn't stop almost all Apple Watch owners from using them, and a majority from having under ten installed.</p> <ul><li>29% have 6-10 apps installed.</li> <li>26% have 11-20 apps installed.</li> <li>23% have 1-5 apps installed.</li> <li>15% have 20 or more.</li> </ul><p>That means 94% of readers have App Store apps installed, 71% have more than 5 installed, and 42% have more than 10 installed. As developers get better at making apps specifically for the watch, and the apps themselves get better with watchOS 2 and subsequent versions, it'll be interesting to see how those numbers change.</p> <p>When it comes to the type of apps being used usage varied. Since many types of apps fall into multiple categories, there's likely to be significant overlap. I wish we'd asked about occupations so we could provide better context around usage here as well. Business apps, for example, may not be used as much by the general population, but they're likely to be incredibly important to those in business.</p> <ul><li>74% use health and fitness apps with 34% using them daily or more. 24% don't use them. </li> <li>72% use utilities with 19% using them daily or more. 25% don't use them. </li> <li>69% use productivity apps with 26% using them daily or more. 27% don't use them. </li> <li>66% use social networking apps with 25% using them daily or more. 31% don't use them. </li> <li>63% use news apps with 24% using them daily or more. 34% don't use them.</li> <li>60% use lifestyle apps with 14% using them daily or more. 38% don't use them.</li> <li>46% use business apps with 13% using them daily or more. 50% don't use them. </li> <li>40% use finance apps with 40% with 9% using them daily or more. 56% don't use them. </li> <li>47% use food and drink apps with 7% using them daily. 49% don't use them. </li> <li>56% use travel apps with 6% using them daily or more. 39% don't use them.</li> <li>31% play games with 5% playing them daily or more. 65% don't play them. </li> </ul><h2>Which apps are people using on the Apple Watch?</h2> <p>Instead of asking which five apps our readers had installed on their Apple Watches, we asked which were their favorite or most-used apps. The idea was to try to get to the apps that really resonated on the wrist.</p> <ul class="col3"><li>10.79% Dark Sky</li> <li>8.34% Overcast</li> <li>8.28% Twitter</li> <li>7.11% 1Password</li> <li>7.09% Fantastical</li> <li>6.49% Instagram</li> <li>6.20% Shazam</li> <li>4.41% Starbucks</li> <li>3.47% Uber</li> <li>3.41% MLB at Bat</li> <li>3.33% Weather</li> <li>3.22% ESPN</li> <li>3.22% Philips Hue</li> <li>3.20% Evernote</li> <li>3.08% Calcbot</li> <li>3.06% Omnifocus</li> <li>2.60% Yelp</li> <li>2.54% Nike+ Running</li> <li>2.50% Deliveries</li> <li>2.45% Runkeeper</li> <li>2.43% MyFitnessPal</li> <li>2.37% CNN</li> <li>2.27% Clear</li> <li>2.14% Mail</li> <li>2.06% Swarm</li> <li>2.02% New York Times</li> <li>1.81% Wunderlist</li> <li>1.77% Things</li> <li>1.77% Workout</li> <li>1.75% PCalc</li> <li>1.68% Yahoo Weather</li> <li>1.60% Strava</li> <li>1.58% The Weather Channel</li> <li>1.56% Weather Underground</li> <li>1.54% BBC News</li> <li>1.50% Spark</li> <li>1.46% Ebay</li> <li>1.46% Slack</li> <li>1.31% Citymapper</li> <li>1.27% Amazon</li> <li>1.23% Authy</li> <li>1.23% Due</li> <li>1.10% Flipboard</li> <li>1.04% Pandora</li> <li>0.94% Twitterrific</li> <li>0.92% MacID</li> <li>0.92% Microsoft Outlook</li> <li>0.92% Todoist</li> <li>0.89% Timer</li> <li>0.89% Withings</li> </ul><h2>Which apps, not already on the Apple Watch, are people waiting for?</h2> <p>We also asked which five apps that aren't currently available for Apple Watch our readers are most looking forward to.</p> <ul class="col3"><li>21.48% Facebook</li> <li>9.50% Tweetbot</li> <li>9.15% Whatsapp</li> <li>7.48% Facebook Messenger</li> <li>6.17% Nest</li> <li>5.48% Reminders</li> <li>4.89% Snapchat</li> <li>4.62% Google Maps</li> <li>4.62% Spotify</li> <li>3.84% Notes</li> <li>3.37% Find My Friends</li> <li>3.37% Waze</li> <li>2.86% Sonos</li> <li>2.80% Podcasts</li> <li>2.03% Youtube</li> <li>1.85% Imore</li> <li>1.82% Audible</li> <li>1.79% Google Hangouts</li> <li>1.67% Chase Bank</li> <li>1.64% Microsoft Outlook</li> <li>1.49% Fitbit</li> <li>1.31% Downcast</li> <li>1.28% Reeder</li> <li>1.28% Wemo</li> <li>1.25% Apple News</li> <li>1.22% Gmail</li> <li>1.19% Calculator</li> <li>1.19% Find My Iphone</li> <li>1.19% Google Search</li> <li>1.13% Mailbox</li> <li>1.13% Voice Memos</li> <li>1.07% Bank Of America</li> <li>1.01% Inbox By Gmail</li> <li>0.95% Google Authenticator</li> <li>0.92% Netflix</li> <li>0.89% Wells Fargo</li> <li>0.86% Anylist</li> <li>0.86% Apple Music</li> <li>0.83% Google Translate</li> <li>0.83% Harmony Remote</li> <li>0.83% Linkedin</li> <li>0.80% Facetime</li> <li>0.77% Safari</li> <li>0.77% Xbox One Smartglass</li> <li>0.71% Pocket Casts</li> <li>0.69% Plex</li> <li>0.69% Pocket</li> <li>0.69% Vine</li> <li>0.69% Weather Line</li> </ul><h2>State of the Apple Watch</h2> <p>I expected high numbers for general usage on the Apple Watch but the numbers we saw, especially how much people are wearing it daily and hourly, were even higher than I expected. Notification, communication, and health and fitness are often cited as principle reasons people use their Apple Watch. The motivational aspects of the health and fitness apps, however, were impressive. We need to dig deeper into those and find out how much change affect it's having.</p> <p><a href='http://www.imore.com/apple-watch-usage-survey-study-2015-q2' title="iMore survey shows ultra-high levels of Apple Watch usage"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_blw/public/field/image/2015/08/georgia_apple-watch-home-hero.jpg?itok=jRzJ2t63' /></a></p> <p>Some areas proved harder to measure than we anticipated. Areas like stocks reported low usage but that doesn't give a sense of how many people who consider Stocks important use them on Apple Watch. That's true of every category, but the smaller the niche, the more important it feels. That's especially true with apps as well. Likewise Apple Pay, given it's a feature not everyone can yet be used by everyone or everywhere. Getting more granular there would help break that out better.</p> <p>Going forward watchOS 2 will offer substantial new functionality, including App Store complications, Time Travel, and most importantly, native apps. That could change several areas of usage so we'll run the survey again next quarter and see what's developed.</p> <p>Thanks to everyone who took part. We very much look forward to continuing to share even more insight in the near future!</p> <ul><li><a href="http://www.imore.com/apple-watch-review">Read our Apple Watch review</a></li> <li><a href="http://www.imore.com/apple-watch">Visit our Apple Watch hub</a></li> </ul><div><style> <!--/*--><![CDATA[/* ><!--*/ img.thisimage {margin: auto; border: 1px solid #ccc; display: block;} /*--><!]]>*/ </style></div> <p></p> </div></div></div><br clear='all'/><br/><br/><a href="http://rc.feedsportal.com/r/238385015096/u/49/f/616881/c/33998/s/4971f6f7/sc/28/rc/1/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238385015096/u/49/f/616881/c/33998/s/4971f6f7/sc/28/rc/1/rc.img" border="0"/></a><br/><br/><a href="http://rc.feedsportal.com/r/238385015096/u/49/f/616881/c/33998/s/4971f6f7/sc/28/rc/2/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238385015096/u/49/f/616881/c/33998/s/4971f6f7/sc/28/rc/2/rc.img" border="0"/></a><br/><br/><a href="http://rc.feedsportal.com/r/238385015096/u/49/f/616881/c/33998/s/4971f6f7/sc/28/rc/3/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/238385015096/u/49/f/616881/c/33998/s/4971f6f7/sc/28/rc/3/rc.img" border="0"/></a><br/><br/><a href="http://da.feedsportal.com/r/238385015096/u/49/f/616881/c/33998/s/4971f6f7/sc/28/a2.htm"><img src="http://da.feedsportal.com/r/238385015096/u/49/f/616881/c/33998/s/4971f6f7/sc/28/a2.img" border="0"/></a><img width="1" height="1" src="http://pi.feedsportal.com/r/238385015096/u/49/f/616881/c/33998/s/4971f6f7/sc/28/a2t.img" border="0"/><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/4971f6f7/sc/28/mf.gif' border='0'/><img src="http://feeds.feedburner.com/~r/TheIphoneBlog/~4/kFlrH1taGQM" height="1" width="1" alt=""/>

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Android Wear gets official support for the iPhone

Today, 03:56 PM

Posted By x-bot in iDevice News
Google has announced that Android Wear, its software for smartwatches, now works with the iPhone. The software allows you to get your notifications at a glance, track workouts and fitness goals, and custom reminders.
From Google:

  • Get your info at a glance: Check important info like phone calls, messages, and notifications from your favorite apps. Android Wear features always-on displays, so you'll never have to move your wrist to wake up your watch.
  • Follow your fitness: Set fitness goals, and get daily and weekly views of your progress. Your watch automatically tracks walking and running, and even measures your heart rate.
  • Save time with smart help: Receive timely tips like when to leave for appointments, current traffic info, and flight status. Just say "Ok Google" to ask questions like "Is it going to rain in London tomorrow?" or create to-dos with "Remind me to pack an umbrella."

Currently, Android Wear on the iPhone is only supported by the LG Watch Urbane, but it will also be supported by all subsequent Android Wear watches. Additionally, you'll need an iPhone 5, 5c, 5s, 6, or 6 Plus in order to use your Android Wear smartwatch with your iPhone. You'll also need to have iOS 8.2 or later. Source: Google





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Apple debuts new Music ads for the VMAs starring The Weeknd

Today, 03:25 PM

Posted By x-bot in iDevice News
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>To go along with MTV's Video Music Awards, Apple created two new <a href="http://www.imore.com...le-music">AppleMusic</a> ads, starring The Weeknd. The ads follow The Weeknd as he leaves the stage, headed for a post-VMA party, and features a special guest appearance by John Travolta.</p> <!--break--> <p>The ads highlight different features of Apple Music. These include listening to live radio with Beats 1 and Apple-curated playlists. It all ends with the tagline "Unlimited Music for $9.99"</p> <p>You can check out both parts below.</p> <div class="media-gallery"> <a href="http://www.youtube.com/watch?v=KlGpNmXFT4o"><img src="http://www.imore.com/sites/imore.com/files/youtube/KlGpNmXFT4o.jpg" /></a><a href="http://www.youtube.com/watch?v=XTi13oIRwJ8"><img src="http://www.imore.com/sites/imore.com/files/youtube/XTi13oIRwJ8.jpg" /></a></div> <!--/media-gallery--> <p>Source: <a href="https://www.youtube.com/user/officialbeatsmusictv/videos">Beats 1</a> (YouTube)</p> <div class="devicebox"> <h3><a href="http://www.imore.com/apple-music">Apple Music</a></h3> <p><a href="http://www.imore.com/apple-music"><img src="http://www.imore.com/sites/imore.com/files/field/image/2015/06/apple-music-box-thumbnail.jpg" /></a></p> <ul><li><a href="https://itunes.apple.com/us/book/id1031961004?at=10l3Vy&amp;ct=d_im">Apple Music iBook</a></li> <li><a href="http://www.imore.com/apple-music-faq">Apple Music FAQ</a></li> <li><a href="http://www.imore.com/apple-music-help">Apple Music help</a></li> <li><a href="http://www.imore.com/apple-music">Apple Music news</a></li> <li><a href="http://forums.imore.com/apple-music/">Apple Music discussion</a></li> </ul></div> <div> <style> <!--/*--><![CDATA[/* ><!--*/ <!--/*--><![CDATA[/* ><!--*/ <!--/*--><![CDATA[/* ><!--*/ .devicebox { background-color: #5CB8DB; 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John Sculley talks about the Steve Jobs that he knew

Today, 02:57 PM

Posted By x-bot in iDevice News
In a new interview, former Apple CEO John Sculley spoke at length about his relationship with Steve Jobs. Sculley, who served as CEO from 1983 to 1993, after coming over from Pepsi, talked about his friendship with Jobs, and how the late Apple co-founder is often mis-characterized in popular culture.
While Jobs has often been portrayed as a tyrannical micro-manager, Sculley says that these aspects of Jobs have often been exaggerated. From The Telegraph:

"Didn't mean he couldn't be tough in a meeting and make decisions, and sometimes they seemed, y'know, overly harsh. But the reality was, the Steve Jobs I knew was still a very decent person, with very decent values. So I think he was misrepresented in popular culture."

Sculley said that Steve Jobs, the upcoming biopic, will shed more light on what he sees as the real Jobs. The movie is out October 9, starring Michael Fassbender as Jobs, with Jeff Daniels playing Sculley.
Source: The Telegraph





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Clip it and go with this durable holster for iPhone 6 — n...

Today, 01:28 PM

Posted By x-bot in iDevice News


This spring clip holster keeps your device clipped in tight, no matter the hustle and bustle. Just snap it to your belt, pants, or bag and pop in your device. The top spring clip is extremely tough and provides quick-release access when you need to answer a call, text or email. Yours today for only $14.95





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History of iPhone: Apple reinvents the phone

Today, 01:00 PM

Posted By x-bot in iDevice News


On the eve of iPhone 6s, we're updating and expanding our history of iPhone series—starting with the one that started it all!

On January 9, 2007 Steve Jobs put sneaker to stage to give one of the most incredible keynote presentations of his life—a life filled with incredible keynote presentations—and in the history of consumer electronics. He said he would be introducing a wide-screen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet device. But it wasn't three products. It was one product. We got it, Steve. It was the iPhone.

It was rare enough for a company to revolutionize even one product category. Apple had already revolutionized two: Computers with the Mac and personal music players with the iPod. With the iPhone they'd be going for three.

First, he set up and knocked down the physical keyboard and the stylus, features that dominated the BlackBerry, Motorola, and Palm smartphones of the day. Then Jobs introduced the multitouch interface that let the iPhone smoothly pinch-to-zoom, the physics-based interactivity that included inertial scrolling and rubber banding, and the multitasking that let him move seamlessly from music to call to web to email and back.

They were technologies that would one day become commonplace across the industry but back then looked like science-fiction. From Apple:

iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone. We are all born with the ultimate pointing device—our fingers—and iPhone uses them to create the most revolutionary user interface since the mouse.

Technology alone wasn't enough

The original iPhone, based on the P2 device of the Project Experience Purple (PEP) team, code named M68 and device number iPhone1,1, had a 3.5-inch LCD screen at 320x480 and 163ppi, a quad-band 2G EDGE data radio, 802.11b.g Wi-Fi, Bluetooth 2.0 EDR, and a 2 megapixel camera.

It was powered by an ARM-based 1176JZ(F)-S processor and PowerVR MBX Lite 3D graphics chip, manufactured by Samsung, with an 1400 mAh battery, and had 128MB of on-board RAM. Two NAND Flash-based storage tiers were available at launch: 4GB or 8GB.

The iPhone also included several sensors to enhance the experience, like an accelerometer that could automatically rotate the screen to match device orientation, a proximity sensor that could automatically turn off the screen when close to the face, and an ambient light sensor that could automatically adjust brightness.

And it could also be charged—and importantly, synced to iTunes—by the same 30-pin Dock connector as Apple's already exceedingly popular iPod.

What the original iPhone didn't have was CDMA and EVDO rev A network compatibly. That meant it couldn't work on two of the U.S.' big four carriers, Verizon and Sprint. Not that it mattered; the original iPhone was exclusive to AT&T.

It also lacked GPS, or support for faster 3G UTMS/HSPA data speeds. In addition to no hardware keyboard or stylus, the iPhone also didn't have a removable, user-replaceable battery or SD card support. None of that pleased existing power users of the time. Nor did the absence of an exposed file system, copy and paste or any form of advanced text editing, and, critically to many, support for third party apps. Likewise, since the iPhone had a real web browser instead of a WAP browser, which was required to display carrier-based multimedia messages, the original iPhone didn't support MMS either.

All of this was wrapped in bead-blasted aluminum with a black plastic band around the back to allow for RF transparency.

Then there was the price. The iPhone debuted at $499 for the 4GB and $599 for the 8GB model on-contract. Those prices weren't unheard of at the time—early Motorola RAZR flip phones were incredibly expensive as well—but it meant Apple couldn't penetrate the mainstream market.

Race to launch

Macworld wasn't a finish line, it was a shot from the starting pistol. Jony Ive, Richard Howarth, and the industrial design teams' work had largely been completed already but hardware engineering still faced challenges. Steve Jobs scratched the pre-release iPhone screen with the keys in his pocket, he asked the team to come up with a better solution. They turned to Corning, which had invented a new, chemically hardened material, but had yet to find a commercial application for it. The team spun on a dime and got Gorilla Glass onto the iPhone.


The software team, under the auspices of Scott Forstall, was still racing as well. Greg Christie, Bas Ording, Mike Matas and others had been working on the human interface and interactivity for a long time already, but things were still being tweaked. Split screen for email, for example, got pulled after Jobs felt it was too crowded on the small screen.

Likewise Henri Lamiraux's software engineering and frameworks team, including Nitin Ganatra's native apps team, and Richard' Williamson's mobile web team. They had to make sure all the apps and all the features performed not only reliably but delightfully.

They'd already gotten a relatively full version of Safari, based on the same WebKit rendering engine developed by Don Melton and team for the Mac, up and running and taken Google's location data and created the best mobile Maps implementation ever seen on mobile, but they ended adding a YouTube app as well.

On June 6, 2007 Steve Jobs again took to the stage at Moscone West, this time for Apple's Worldwide Developer Conference. He announced web 2.0 apps as the development platform but also announced something more: the launch date.

June 29, 2007

Lineups formed at Apple Stores, especially flagship stores like the glass cube in New York City. It was an event. The novelty and experience were so good, many people simply didn't care about missing features or high price tags. Walt Mossberg and Katherine Boehret, writing for The Wall Street Journal:

Our verdict is that, despite some flaws and feature omissions, the iPhone is, on balance, a beautiful and breakthrough handheld computer. Its software, especially, sets a new bar for the smart-phone industry, and its clever finger-touch interface, which dispenses with a stylus and most buttons, works well, though it sometimes adds steps to common functions.

Ryan Block, writing for Engadget:

It's easy to see the device is extraordinarily simple to use for such a full-featured phone and media player. Apple makes creating the spartan, simplified UI look oh so easy -- but we know it's not, and the devil's always in the details when it comes to portables. To date no one's made a phone that does so much with so little, and despite the numerous foibles of the iPhone's gesture-based touchscreen interface, the learning curve is surprisingly low. It's totally clear that with the iPhone, Apple raised the bar not only for the cellphone, but for portable media players and multifunction convergence devices in general.


The price, however, kept it from getting into as many hands and lives as Apple wanted. So, at the September 5, 2007 "The Beat Goes On" music event, Steve Jobs not only introduced the first iPod touch, he announced they were dropping the 4GB iPhone entirely, and dropping the price of the 8GB iPhone to $399. From Apple:

The surveys are in and iPhone customer satisfaction scores are higher than we've ever seen for any Apple product. We've clearly got a breakthrough product and we want to make it affordable for even more customers as we enter this holiday season.

On February 5, 2008, Greg Joswiack, vice president of Worldwide iPod and iPhone Product Marketing, announced a 16GB model. From Apple:

For some users, there's never enough memory. Now people can enjoy even more of their music, photos and videos on the most revolutionary mobile phone and best Wi-Fi mobile device in the world.

There was still no subsidized price, even on contract, but there was movement.

Competitive contempt

The vast majority of smartphones back in 2007 had hardware keyboards and, if they touch screens at all, those screens were almost all resistive and came with a stylus pen to aid in usability. Mobile apps were inconsistent and the mobile web was pretty much limited to WAP browsers.


While the iPhone certainly wasn't universally adored, the entrenched incumbents in the smartphone space were some of its harshest critics. That was, after all, their jobs.

Ed Coligan, former CEO of Palm:

We've learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They're not going to just walk in.

Mike Lazaridis, former CEO of RIM (now BlackBerry):

Talk -- all I'm [hearing] is talk about [the iPhone's chances in Enterprise]. I think it's important that we put this thing in perspective. [...] Apple's design-centric approach [will] ultimately limit its appeal by sacrificing needed enterprise functionality. I think over-focus on one blinds you to the value of the other. [...] Apple's approach produced devices that inevitably sacrificed advanced features for aesthetics.

Steve Ballmer, former CEO of Microsoft:

You can get a Motorola Q for $99. [...] [Apple] will have the most expensive phone, by far, in the marketplace. There's no chance that the iPhone is going to get any significant market share. No chance.

It was a very different world in 2007. Phone were just beginning to hit usable data speeds but bandwidth was still limited and expensive. The appeal of smartphones was also limited primarily to early adopters and enterprise, and hadn't yet approached mainstream adoption.

Palm and BlackBerry were both wrong. Smartphones would give way to pocket computers and "PC guys"—if they worked for Apple—were absolutely the ones to figure it out. And for consumers, the interface is the feature, so by tackling interface Apple was beginning to make those pocket computers accessible to everyone.

Microsoft, however, was at least half right. The iPhone was too expensive. That was, however, something Apple could and would change.

Google, an original iPhone launch partner, was both more perceptive, and more agile. They'd already bought Danger, the next generation phone platform created by Sidekick mastermind — and former Apple employee — Andy Rubin. They'd originally focused on making a Windows Mobile/BlackBerry-style competitor, determined to make sure Microsoft could never dominate the market and cut them out of the mobile future they so clearly recognized would be the next big thing.

Google's then-CEO, Eric Schmidt was on Apple's Board of Director's—and on stage for the iPhone event. He hadn't told Rubin what Apple was doing, however, or that Google would be giving the iPhone Maps and YouTube. Rubin was shocked. Collectively they realized Microsoft might not dominate mobile at all. Apple might. So, much to their credit, they spun around and refocused Android at the iPhone.

One year later

Apple discontinued the original iPhone in June of 2008. By then total sales had reached over 6 million units. And that was on four carriers in four countries. The impact of the iPhone, however, was felt far beyond those numbers or borders. And it was just beginning...





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And our #SwitchToiPhone contest winner is...!

Today, 11:00 AM

Posted By x-bot in iDevice News


Apple's not getting out of the phone business any time soon and that means, barring alien invasion or machine uprising, there'll be new iPhones as early as next month. It also means, if you don't currently own one, there's never been a better time to #SwitchToiPhone. And to help make it even easier for you, we decided to run another contest to give one away!

We asked you to send a tweet with the hashtag #SwitchToiPhone, letting us know why you wanted to be chosen as the winner of a $500 U.S. Apple Store gift certificate. There were a ton of responses! It's time now to see who the lucky winner is!

Congratulations @Leolyon99! Your tweet was chosen as the winning entry.

Hey @iMore I want to #SwitchToiPhone So I can give moms her 1st ever iPhone

— Leo99 (@Leolyon99) August 16, 2015

We'll be in touch soon to get that squared away for you. Thanks for entering everyone!

And if you didn't win, don't be down! We'll be doing an even bigger #SwitchToiPhone give away really, really soon!





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