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Scenes from the Game Developers Conference 2015

Today, 02:00 PM

Posted By x-bot in iDevice News
SAN FRANCISCO — Whether they’re in town to pitch products, apply for jobs or ponder the next big thing, the Game Developers Conference is an annual rite of passage for gaming geeks of all sizes, shapes and economic persuasions. Moremf.gif


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Apple and Other Companies Push Forward in Fight for Marri...

Today, 01:26 PM

Posted By x-bot in iDevice News
A total of 379 companies, including Apple, Facebook, Microsoft, and Google, have joined together to urge the Supreme Court to rule in favor of blanketed nationwide support for marriage equality (via The Verge).

The companies filed an amicus brief yesterday, represented by law firm Morgan Lewis, in the on-going Obergefell v. Hodges case, wherein two men are arguing that the state of Ohio discriminates against legal out-of-state same-sex marriages. Apple, along with the 378 other companies, angled towards a business-focused case for supporting every couple's right to marry.

783cb86a7799c94e418258e2c44d2ddc-800x478Apple at the 44th Annual Pride Parade in San Francisco
The brief claims that due to "a fractured legal landscape with no uniform rule on same-sex marriage", both employees and employers face increasingly burden-filled relationships, making it difficult to conduct proper business practices. The coterie of companies isn't represented by just well-known tech companies, but small family-owned businesses and other big non-tech brands like Nike, Coca-Cola, and United Airlines, as well.
“The competition for top talent crosses state and even national borders. State laws that prohibit same-sex marriage make it harder for businesses to recruit and retain talented employees,” says Morgan Lewis Partner Susan Baker Manning, counsel of record on the brief. “The patchwork of inconsistent state marriage laws makes it challenging and more costly for employers to administer benefits systems when some employees are unable to marry, and other employees’ marriages are not recognized by the state. This burdens businesses by costing them both time and money.”
Obergefell v. Hodges will enter the Supreme Court in April, and is one of a few others it will hear regarding the marriage equality issue. The main issue expected to be covered is whether the Constitution protects all same-sex couples in their right to marry regardless of their state, or if individual states will retain the right to prohibit gay marriage.

Apple has, unsurprisingly, voiced support for same-sex marriage in the past and marched in pride parades in San Francisco, with CEO Tim Cook coming out as gay in a letter written to Bloomberg Business just last October. Most recently, last December the company voiced support in naming a proposed bill in Alabama after the Apple CEO that would focus on anti-discrimination in regards to sexual orientation in the work place. Currently, there are 36 states, and Washington, D.C., that support gay marriage.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.mf.gif


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Oracle Java is now installing adware on Macs. Here’s how...

Today, 01:20 PM

Posted By x-bot in iDevice News
Mac users have had it pretty good when compared to Windows users, at least on the adware and nuisanceware front. Even Oracle, who has bundled the Ask.com search toolbar with Java for Windows for years, has abstained from infecting itsmf.gif


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FT interviews Jony Ive ahead of Apple Watch, details on d...

Today, 01:06 PM

Posted By x-bot in iDevice News
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London’s Financial Times today carries a profile of Jony Ive in which he discusses how the Mac changed his dislike of computers, why he is consumed by design and disinterested in sales, the difference between designing a phone (and its slim battery)  and designing a smartwatch–and why Apple decided to take a low-key approach on even the top-end Edition watch.
The piece also contained an interesting (if possibly mistaken) estimate on Apple Watch pricing (update: Apple PR has now confirmed to us that the FT is indeed mistaken) … 
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Ive told the FT‘s Nick Foulkes that the original Macintosh changed his view of computers, and set the tone for his design philosophy It is a story that’s been told before but it makes an interesting opening.

I was inherently sceptical and didn’t like using a computer at art school. I remember discovering the Mac just at the end of my course. What shocked me was that via this object I became aware of the people who had designed, developed and made it. So in a way I wasn’t actually that interested in the Mac itself, but did have a clear sense of the humanity within it […] I think you start to develop a relationship with the product, in that you feel it’s the result of the great care taken by the people who worked together to develop it. And you respond to that.

That sense of humanity is, he says, what drives the design team’s meticulous attention to detail.

This is difficult to describe and it could be misinterpreted very easily, but there is a sense of almost serving your fellow humans. While people might not be able to articulate why they care and why they prefer one thing over the other, I really think that most people are very discerning.

Foulkes says that Ive has something of the same intensity about him as Steve Jobs.

Perhaps the least emotionally loaded way of describing Jobs would be intense. There is also some of that intensity about the way Ive works, and it is this professional focus that liberates him from worrying too much about Apple’s share price and its effect on the US dollar. He says the design team is not “distracted by or overly concerned with the ramifications of what we do, because we’re so consumed by design and trying to solve problems. I think being fanatical and myopic are fundamental to our approach.”

This myopic approach is, says Ive, the reason he doesn’t worry about how many Apple Watches the company will sell.

I’m much more concerned about how we can make them as good as possible than how many we’ll sell. We’re brutally self-critical and go through countless iterations of each product

Designing the Apple Watch was, he says, a very different experience to designing the first iPhone, because the team came from a totally different starting-point.

It was different with the phone – all of us working on the first iPhone were driven by an absolute disdain for the cellphones we were using at the time. That’s not the case here. We’re a group of people who love our watches. So we’re working on something, yet have a high regard for what currently exists.

And the way we interact with a watch is very different to the way we interact with a phone.

“One of the things that struck me,” says Ive, “was how often I’d look at my watch and have to look again quite soon afterwards, because I hadn’t actually comprehended what the time was. If I had looked at something on my phone, because of the investment involved in taking it out of my pocket or my bag, I would certainly pay attention. I quite like this sense of almost being careless and just glancing. I think for certain things the wrist is the perfect place for this technology.”

One of the tidbits shared in Bloomberg‘s piece about the Apple Watch developer workshops was that Apple recommends watch apps are designed to be used for no more than ten seconds at a time.
Foulkes says Ive is unapologetic about the anticipated one-day battery-life of the Apple Watch, just as he is with the iPhone–despite the fact that 60% of our readers want it to be improved.

“When the issue of the frequent need to charge the iPhone is raised,” Foulkes writes, “[Ive] answers that it’s because it’s so thin and light that we use it so much and therefore deplete the battery.”

Many high-end watches come with extravagant cases and packaging. The Apple Watch Edition won’t, says Ive.

We didn’t want the packaging to be a sort of shorthand for value, where the box needs to be big and we have to include expensive materials. We’ve always liked the idea that if we are heavy in our thinking, we can be much lighter in the implementation. So there’s huge virtue, I think, in keeping the packaging small: at least, it is the right choice environmentally, it’s easier to move things around and you don’t end up with your wardrobes full of large watch boxes that you don’t use.

Foulkes also makes reference to pricing, suggesting that the steel model of the Apple Watch will have the same starting price as the Sport model.

He runs through the three ranges of Apple Watch with their different materials – the stainless-steel Apple Watch, the anodised-aluminium Apple Watch Sport (both from $349) and the Apple Watch Edition in 18ct yellow or rose gold (with an as yet unconfirmed price of around $4,500).

There is no quote from Ive on price, and the ‘both’ is probably a mistake, but you’d have thought with such a high-profile piece that Apple PR would have vetted it for factual errors. Update: Apple PR has now confirmed to us that the price reference was “a misinterpretation.”
In fact, the complete piece makes an incredibly interesting weekend read, if you can wait that long.
We should of course learn much more about the Apple Watch–hopefully including the actual pricing on the steel and gold models–at the Apple’s Spring Forward event on Monday. The wearable goes on sale in multiple countries in April.
Filed under: AAPL Company, Apple Watch Tagged: Financial Times, Jonathan Ive, Jony Ive, Steve Jobs http://feeds.wordpre...ess.com/368004/ http://feeds.wordpre...ess.com/368004/ http://feeds.wordpre...ess.com/368004/ http://feeds.wordpre...ess.com/368004/ http://feeds.wordpre...ess.com/368004/ http://feeds.wordpre...ess.com/368004/ http://feeds.wordpre...ess.com/368004/ b.gif?host=9to5mac.com&blog=22754319&pos
For more information about AAPL Company, Steve Jobs, and Apple Watch continue reading at 9to5Mac.
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How two Sonic fans brought an aging franchise back to lif...

Today, 01:00 PM

Posted By x-bot in iDevice News
In the summer of 1991, Sonic the Hedgehog was, quite simply, the greatest thing Simon Thomley had ever seen. At the age of 11, Thomley had graduated to the SEGA Genesis gaming console after years as a Nintendo Entertainment Systemmf.gif


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Jony Ive Discusses Design of Apple Watch in Latest Interview

Today, 12:59 PM

Posted By x-bot in iDevice News
Gold-Apple-Watch-250x255.jpgApple design chief Jonathan Ive recently discussed the meticulous process that went into creating the Apple Watch in a new profile with Financial Times. Ive describes the Apple Watch as "the most personal product" that Apple has ever made, with "thousands and thousands of hours of evaluation and testing" invested into the device.
“Even now, when the design of the Apple Watch is incredibly mature and has gone through thousands and thousands of hours of evaluation and testing, we’re still working and improving. You are trying to keep everything fluid for as long as possible because everything is so interconnected. The best products are those where you have optimized each attribute while being very conscious of other parts of the product’s performance.”
The iconic designer adds that he appreciates the convenience afforded by the Apple Watch, describing the wrist as the perfect place for the technology. The device, for example, will have a Glances feature on the watch face that delivers real-time information such as weather, stock quotes and upcoming calendar events without needing to take your iPhone out of your pocket.
“One of the things that struck me,” says Ive, “was how often I’d look at my watch and have to look again quite soon afterwards, because I hadn’t actually comprehended what the time was. If I had looked at something on my phone, because of the investment involved in taking it out of my pocket or my bag, I would certainly pay attention. I quite like this sense of almost being careless and just glancing. I think for certain things the wrist is the perfect place for this technology.”
Ive's so-called "fanatical" attention to detail extends beyond the Apple Watch to the packaging of the wrist-worn device. The box for the Apple Watch Edition in particular will be crafted from premium materials, including aniline-dyed leather on the outside and an ultra-suede material on the inside. The small white box's bottom half can slide out based on friction, similar to past iPhone, iPad and iPod packaging.
“We didn’t want the packaging to be a sort of shorthand for value, where the box needs to be big and we have to include expensive materials. We’ve always liked the idea that if we are heavy in our thinking, we can be much lighter in the implementation. So there’s huge virtue, I think, in keeping the packaging small: at least, it is the right choice environmentally, it’s easier to move things around and you don’t end up with your wardrobes full of large watch boxes that you don’t use.”
Apple is expected to provide more details about the Apple Watch at its highly-anticipated "Spring Forward" media event on March 9th in San Francisco. Ahead of time, the company has been working closely with developers in a top-secret lab to create what will be some of the first apps for the wrist-worn device. Apple Watch will be available in April starting at $349 for the entry-level model.mf.gif


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Apple asks Supreme Court for marriage equality across the...

Today, 12:41 PM

Posted By x-bot in iDevice News
Apple was among a group of almost 400 companies which yesterday filed a so-called “friend of the court” brief with the U.S. Supreme Court, arguing that same-sex couples should have just as much of a right to marry as anyone else. Interestingly,mf.gif


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Sorry Samsung, the Galaxy S6 may have a major hardware fault

Today, 12:09 PM

Posted By x-bot in iDevice News
The Samsung Galaxy S6 may borrow its physical form factor, software design, and, yes, even EarPods from the iPhone 6, but there’s one thing Samsung forgot to pilfer: quality. According to new reports coming out of Asia, the newly-unveiled Samsungmf.gif


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Apple, Google, Microsoft & others urge Supreme Court...

Today, 12:01 PM

Posted By x-bot in iDevice News
samesex.jpg?w=704&h=434
Apple, Google, Microsoft and Facebook have joined with 370 other companies to urge the US Supreme Court to legalize same-sex marriage across the country.
The companies have filed what’s known as an amicus brief, a way for parties not directly involved in a case to make an argument for or against a particular decision by the court. The brief argues that there is a sound business case for consistency across the country, explained counsel Susan Baker.

The competition for top talent crosses state and even national borders. State laws that prohibit same-sex marriage make it harder for businesses to recruit and retain talented employees. The patchwork of inconsistent state marriage laws makes it challenging and more costly for employers to administer benefits systems when some employees are unable to marry, and other employees’ marriages are not recognized by the state. This burdens businesses by costing them both time and money.

The brief makes the point that some same-sex couples may choose to move state in order to benefit from laws that allow them to marry, leaving their jobs to do so, or be reluctant to accept a position in a state that does not recognize their marriage.
The Supreme Court will decide whether or not individual states should have the right to forbid gay marriage, or whether the Constitution protects the right to equal treatment throughout the country.
Apple has long been a strong advocate of equal rights, Tim Cook making the decision to come out as gay last October, a decision applauded by Fortune 500 executives.
Via Engadget. Photo credit: Reuters.
Filed under: AAPL Company Tagged: Gay rights, Marriage, Same-sex marriage, Supreme Court of the United States http://feeds.wordpre...ess.com/368000/ http://feeds.wordpre...ess.com/368000/ http://feeds.wordpre...ess.com/368000/ http://feeds.wordpre...ess.com/368000/ http://feeds.wordpre...ess.com/368000/ http://feeds.wordpre...ess.com/368000/ http://feeds.wordpre...ess.com/368000/ b.gif?host=9to5mac.com&blog=22754319&pos
For more information about AAPL Company, Supreme Court of the United States, and Same-sex marriage continue reading at 9to5Mac.
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Apple extends its iPhone 5 battery replacement program un...

Today, 12:00 PM

Posted By x-bot in iDevice News
Battery life is one of the most discussed aspects of the iPhone, but some handsets have it worse than others. If you bought an iPhone 5 in the six month window between September 2012 and January 2013, you could be eligiblemf.gif


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